Kameya Eisen

Kameya Eisen's roots go back to the Meiji era when Kawagoe came to be known as "the home of sweet potatoes." Named after the distance "13 ri" from Oedo Nihonbashi to Kawagoe Fudanotsuji — using Kawagoe-imo praised as "13 ri (delicious) more than chestnuts" — beginning sweet potato confection manufacturing and sales. A long-established shop continuing challenges to spread it as Kawagoe's new specialty — even from the era when sweet potato confections weren't yet common.

At the time when media and entertainment were scarce — Kameya Eisen dared to focus on product expositions and competitions — actively exhibiting their proud sweet potato confections. By receiving gold and silver awards many times — Kawagoe's sweet potato confections became widely known — and established themselves as "Kawagoe souvenirs." From those achievements — the "Originator" plaque is said to have been bestowed by the Kawagoe Famous Sweets Manufacturing Association.

The signature products — registered trademarks "Sato Miyage," "Sato Jiman," and "Sato no Homare" — are famous sweets drawing out sweet potato appeal with different production methods and textures. Round-slice, slice, and crystal-like shapes — while changing forms — all with simple, somehow nostalgic flavors — continuing to be beloved across generations.

Even now — with the shop standing in the kura townscape — various confections using sweet potatoes line up at the storefront. While layering new attempts like the Sweet Potato Confection History Museum and the annex "Nankiro" with gelato and café — continuing to connect to today the over 100-year story of living with sweet potatoes, together with Kawagoe's landscape.

The originator of sweet potato confections — inherited at the center of the kura townscape

Kameya Eisen is a sweet potato confection specialty shop with its shop at the center of the Ichibangai shopping street — representative of Koedo Kawagoe's kura townscape. Since the Meiji era — committed to Kawagoe's famous sweet potatoes — continuing to make confections leveraging their deliciousness. As the originator shop of Kawagoe's traditional sweets — long-beloved by tourists and locals alike — established as the classic "Kawagoe souvenir."

The three signature sweets — registered trademarks "Sato Miyage," "Sato Jiman," and "Sato no Homare"

"Sato Miyage" — round-sliced sweet potatoes simmered in syrup then dried; "Sato Jiman" — thinly-sliced sweet potatoes baked and coated with ginger-flavored syrup as senbei; "Sato no Homare" — bite-sized with crisp pleasant texture. The three registered-trademark products each differ in texture, sweetness, and aroma balance — Kameya Eisen's classic sweets letting you taste sweet potatoes' diverse expressions.

A history backed by exposition awards and the "Originator" plaque

In the Meiji era when sweet potato confections were born — Kameya Eisen actively exhibited at product expositions and competitions — receiving numerous awards. With such achievements evaluated — the "Originator" plaque was reportedly bestowed by the Kawagoe Famous Sweets Manufacturing Association. Currently — under the thought "wanting to be a shop evaluated by the confection flavor itself, not by flashy award competition" — continuing confection making that cherishes daily handwork.

Know the story of Kawagoe and sweet potatoes at the "Sweet Potato Confection History Museum"

On the 2nd floor of the shop — the free-admission "Sweet Potato Confection History Museum" is attached. The history of how sweet potato confections became famous in Kawagoe, plus old confection-making tools and materials are exhibited — a small museum where you can touch on the land's culture and background, not just taste the sweets.