Known as the Citrus Kingdom, Ehime is a land with diverse citrus fruits like mandarin oranges, Beni Madonna, and Kanpei. At the same time, it's a production area for everyday textiles and tableware like Imabari towels and Tobe ware. When considering a Made in Japan-first lifestyle, Ehime's charm lies in being able to choose processed citrus goods serving as drinks and snacks, towels supporting areas around water, and tableware coloring the dining table, all from a single prefecture.
Ehime's citrus fruits—such as Unshu mandarins, Iyokan, Beni Madonna, and Kanpei—vary in aroma, sweetness, and acidity balance depending on the variety. We will introduce citrus snacks enjoyable regardless of the season, focusing on processed goods like juices, jellies, marmalades, and dried fruits utilizing each characteristic.
Imabari towels, dedicated to absorbency and softness, align items you touch many times in daily life, such as bath towels, face towels, handkerchiefs, and baby supplies. We will propose towel choices you'd want to keep using for a long time through differences in color and texture, recommending items for various usage scenes.
Thick and remarkably stable, Tobe ware has many reliable vessels for the daily dining table, such as rice bowls, serving bowls, mugs, and pots. While enjoying the differences in design—from blue Gosu painting to utilizing the whiteness of the base—we will introduce tableware you'll want to serve meals, snacks, and citrus desserts on.
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