Maruei Towel
Serious craftsmanship from Imabari—planning, manufacturing, and selling towel products.
A towel manufacturer based in Imabari, Ehime. The company designs and produces in-house, runs its own retail stores (including Imabari Yokkin and [Imabari] Towel Kobo mao), and accepts OEM/private-label and business-use orders.
Why We Love It
Known by the "Imabari Yokkin" brand. The volume and luxurious touch you'd find at a high-end hotel, enjoyed at home. The simple, refined design of the "Idezola" series in particular turns the bathroom into a stylish space. Once you try them, you may never go back to thin, threadbare towels.
PROFILE About the Company / Workshop
Maruei Towel Co., Ltd. is a towel manufacturer headquartered in Imabari City, Ehime Prefecture, Japan (company profile, contacts, and corporate information are published on the official website).
The company states it engages in manufacturing, wholesaling, and selling towel products, and also runs retail operations through company-owned stores (including Imabari Yokkin).
On the manufacturing page, the company explains a focus on comfort, texture, and feel, and describes its material sourcing policy—stating that Egyptian cotton is imported via its own route.
The official site outlines a production flow including yarn sourcing, planning/design, dyeing, warping, weaving, desizing/finishing processes, sewing, inspection, and shipment.
For OEM, the company indicates it can propose towels for original goods/novelties within budget and mentions facilities that support small-lot and multi-variation production (including a sample warping machine and inkjet printer).
The manufacturing page also states solar power panels were installed on the rooftop of the head office factory in 2012.
Store and office information is published for the Tokyo office and multiple retail locations, including [Imabari] Towel Kobo mao (Tachikawa and Imabari).
Maruei Towel Co., Ltd. is publicly listed by METI as an awardee in the FY2023 Product Safety Awards (PS Award).
Founded in 1958 in Imabari
Established in 1958 and continues towel manufacturing and development in Imabari, one of Japan's leading towel-producing regions.
Integrated operations: in-house production and company-owned retail
The official site lists operations covering manufacturing/wholesale/sales and retail through directly operated stores such as Imabari Yokkin and [Imabari] Towel Kobo mao, as well as a Tokyo office.
OEM / private label and small-lot, multi-variation capability
The OEM page states experience with OEM orders and mentions equipment such as a sample warping machine and an inkjet printer to support small-lot production and varied designs.
Process transparency and material focus
The manufacturing page describes the production flow and notes a focus on cotton quality; it also states that Egyptian cotton is imported via the company's own route (without trading companies).
Solar power installation (2012) at the head office factory
The manufacturing page states that solar panels were installed across the rooftop of the Imabari head office factory in 2012.
Product safety recognition (PS Award listed by METI)
Maruei Towel Co., Ltd. is publicly listed by Japan's Ministry of Economy, Trade and Industry (METI) among awardees of the FY2023 Product Safety Awards (PS Award).
LINKS Official Links / Social Media
- Official Website https://www.maruei-towel.com/
- Online Shop https://imabariyokkin.com/
- Contact Form https://www.maruei-towel.com/contact.php
- Company (philosophy / profile / locations) https://www.maruei-towel.com/company.php
- Manufacturing (process & initiatives) https://www.maruei-towel.com/manufacturing.php
- OEM https://www.maruei-towel.com/oem.php
- Retail / Stores https://www.maruei-towel.com/sales.php
- Imabari Yokkin (official site) https://imabariyokkin.jp/
- PS Award (METI announcement) https://www.meti.go.jp/press/2023/11/20231117001/20231117001.html