HARTWELL

HARTWELL is a towel manufacturer based in Imabari, Ehime. The corporate site states that the company was founded in 1930 and produces high-quality towels through integrated manufacturing. Its mission is described as creating products that support users, help their daily lives, and gently relax the mind.

The company presents its towel-making workflow in clear steps — yarn preparation and weaving, dyeing, washing/dehydration/drying, and sewing/finishing — highlighting attention to detail across each process.

The official history page outlines key milestones, including corporate integrations, headquarters relocation, and organizational changes in the 2010s, followed by ongoing efforts to strengthen operations and product development.

On the product side, HARTWELL introduces collections and series in its online store. For example, the "Mokomoko 365" series is presented with its development concept and features through dedicated pages and product descriptions, reflecting a focus on improving everyday towel experiences.

An Imabari towel maker with a long history since 1930

On its corporate site, HARTWELL introduces itself as a towel maker founded in 1930 in Imabari, Ehime, and emphasizes integrated manufacturing to produce high-quality towels.

A concept driven approach: "Towels to Free"

HARTWELL's message is to create products that help people in their daily lives and ease their minds. The online store also allows customers to choose towels by features such as quick-dry, antibacterial, and gauze constructions.

A broad lineup from daily towels to gifts and baby items

In addition to standard face and bath towels, the online store features gift collections and baby-related items such as bibs, sleepers, and towel blankets, offering options for different life stages and occasions.