Masaoka Towel

Masaoka Towel is described as continuing towel-making in the Imabari region since 1921, and the company was established in 1973. Its philosophy is often expressed as careful craftsmanship without cutting corners, prioritizing quality over efficiency-only thinking.

Another key point is the transfer of know-how from hotel-grade towel production to consumer products. Through the TRUE TOWEL online store, the brand aims to deliver premium comfort for daily life.

According to publicly available introductions, the company launched its own e-commerce initiative in 2019 and opened its first directly operated store in Tokyo (Azabudai Hills) in 2023. It has also been featured at official Imabari Towel pop-up events, offering opportunities to experience the products in person.

A long-established towel maker in Imabari (since 1921)

Masaoka Towel is introduced as one of the long-standing manufacturers in Imabari, with towel-making dating back to 1921. The brand continues to build everyday comfort through material selection, weaving and finishing.

Know-how shaped by luxury hotel requirements

Its craftsmanship is described as having been refined by meeting demanding requests from high-end hotels, and that experience is reflected in the textures and performance of its own branded products.

"TRUE TOWEL" — themed "Correctly. Gently."

"TRUE TOWEL" is introduced as an original brand themed "Correctly. Gently." with series that highlight different concepts, including a Sea Island cotton line and color-inspired collections.

Announced 100% renewable electricity (geothermal power)

The company announced it would switch 100% of its electricity usage to renewable energy (geothermal power) starting April 1, 2025.

Announced an exclusive distribution agreement in Korea

In May 2025, the company announced an exclusive distribution agreement in Korea with "ONE THIRD WORKROOM," referencing "TRUE TOWEL" in the announcement.