The sea of Ise, clay pots, and fabrics. Tasting the "Beautiful Country" in Mie.

The bustle of Ise Jingu and Okage Yokocho, Matsusaka beef, Ise spiny lobsters, Ise tea, and pearls. Overlapping sea, mountains, and faith, Mie is a prefecture fulfilling both food and crafts as a "Beautiful Country (Umashi Kuni)." When organizing a Made in Japan-first lifestyle, it's an area where it's easy to find special daily necessities and gifts, such as Banko ware and Iga ware clay pots, beef processed goods, Ise cotton, and pearl accessories.

Souvenirs and Snacks Carrying the Mood of an Ise Pilgrimage

We will feature products that let you bring home the atmosphere of an "Ise pilgrimage," such as Ise tea, sweets around the Shrine, and processed goods using seafood from the Ise-Shima area. We introduce a broad range, from items easy to incorporate into daily snacks and tea time, to assortments you want to choose for gifts.

Banko and Iga Ware Clay Pots, and Matsusaka and Iga Beef Feasts

Yokkaichi Banko ware and Iga ware clay pots and heat-resistant vessels are dependable tools suited for stews and cooking rice. By combining them with warishita (sauce) for sukiyaki using Matsusaka or Iga beef, retort curries, or beef bowl toppings, we propose a "Mie Feast Time" to enjoy at home.

Ise Cotton and Pearls: Attire Born from Sea and Fabric

Ise cotton with its rustic, soft texture, and accessories using Akoya pearls from Ise-Shima, are essential for Mie-like attire. We will introduce ways to enjoy them in daily life, focusing on fabrics like tenugui (towels), stoles, and aprons, and pearl accessories you can wear casually.

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