Brand & Maker Overview

Meisan Matsusaka-gyu Shimofuri Honpo

From Matsusaka City, Mie — the home of Matsusaka beef. A Matsusaka beef specialty group integrating production, processing, and sales.

"Meisan Matsusaka-gyu Shimofuri Honpo" handled by Seko Food is a Matsusaka beef specialty group based in Inagi-cho, Matsusaka City, Mie Prefecture — integrating in-house feeding at the ranch through processing, meat sales, restaurant operation, and mail-order. Founded in 1958, with head office along Prefectural Route 37 — fattening over 2,000 head of Matsusaka beef — one of Japan's three major wagyu — annually, and shipping over 1,000 head. By completing fattening to cutting to sales within the group — achieving stable supply, stable price, and stable quality. The in-house ranch "Matsusaka Beef's Hometown Ocean Farm" has obtained JGAP group certification and Mie Prefecture's first farm HACCP certification — establishing a safe and reassuring production system. Through the meat shop "Shimofuri Honpo," yakiniku buffet restaurant "Dream Ocean," and the official mail-order site "Shimofuri Honpo Mail-order" — sharing the appeal of Matsusaka beef in various styles, from local homes to nationwide orders, commercial wholesale, and overseas airport duty-free shops.

254-1 Inagi-cho, Matsusaka-shi, Mie 515-0212, Japan Meisan Matsusaka-gyu Shimofuri Honpo
Meisan Matsusaka-gyu Shimofuri Honpo

Why We Love It

"Matsusaka beef is expensive" is the image — but here, because fattening at the in-house ranch through processing and sales is integrated — the balance of quality and price is wonderful! Especially cattle carefully raised at "Matsusaka Beef's Hometown Ocean Farm" — the fat's melting point is low, and the moment it enters your mouth, sweetness spreads. A no-fail choice for sukiyaki or steak on special days.

PROFILE About the Company / Workshop

Seko Food's history began in 1958 with a small meat shop opened in Matsusaka City, Mie Prefecture. In this land — the home of Matsusaka beef — starting from the thought "we want to deliver truly delicious beef to local customers" — expanding the business while adapting to changes of the times.

Eventually, starting fattening at the in-house ranch, and in addition to sales at the meat shop — expanding to restaurant business and mail-order business. Early on engaging in "6th industrialization" — completing Matsusaka beef from production through processing to sales all within the in-house group — currently establishing a system fattening over 2,000 head and shipping over 1,000 head annually.

The in-house ranch "Matsusaka Beef's Hometown Ocean Farm" has obtained JGAP group certification and farm HACCP certification — achieving hygiene management and traceability at levels evaluated internationally. While 7 ranches cooperate — considering cattle health and growing environment — continuing Matsusaka beef making that balances peace of mind, safety, and deliciousness.

At the meat shop "Shimofuri Honpo" attached to the head office — various products line up: high-end cuts for sukiyaki, shabu-shabu, and steak; daily-use cuts and offal; deli items made at the in-house factory. At the adjacent yakiniku buffet restaurant "Dream Ocean" — providing a space where family and friends can gather around a table and enjoy a rich menu including Matsusaka beef to the heart's content.

Furthermore, through the official mail-order site, commercial wholesale, and overseas sales at airport duty-free shops — Seko Food's Matsusaka beef is spreading to various places in Japan and to the world. As the words "looking at Matsusaka beef's future" indicate — Seko Food Group will continue proposing new value and ways to enjoy Matsusaka beef — while repeating constant improvement at all production, processing, and sales sites.

Founded in 1958 — a long-established group rooted in Matsusaka City, the home of Matsusaka beef

Seko Food Group — starting in 1958 as a meat shop of just a few tsubo — has now grown into a Matsusaka beef comprehensive enterprise with head office in Inagi-cho, Matsusaka City, Mie Prefecture — developing in-house ranches, factories, meat shops, restaurants, and mail-order businesses. The community-rooted meat shop "Shimofuri Honpo" — loved by local customers and many fans visiting from within and outside the prefecture.

Fattening 2,000+ head, shipping 1,000+ head annually — Matsusaka beef integrated management

Seko Food Group fattens over 2,000 head of Matsusaka beef annually at in-house ranches, shipping over 1,000 head of them. By integrating fattening to processing to meat cutting to sales within the group — reducing intermediate costs and achieving stable supply, stable price, and stable quality at a high level. While being at a scale selling about 2 head's worth daily — performing fine management that watches the state of each head.

In-house ranch "Ocean Farm" — Japan's first JGAP group certification

The in-house ranch "Matsusaka Beef's Hometown Ocean Farm" became Japan's first to obtain certification as a JGAP (livestock & livestock products) beef cattle group-certified farm recommended by the Ministry of Agriculture, Forestry and Fisheries. Also obtaining Mie Prefecture's first farm HACCP certification — ensuring high-level hygiene management and traceability at all 7 in-house ranches — engaging in safe and reassuring Matsusaka beef production.

Enjoy carefully selected Matsusaka beef cuts at the meat shop "Shimofuri Honpo"

At the meat shop "Shimofuri Honpo" attached to the head office — a wide lineup from Matsusaka beef for sukiyaki, shabu-shabu, steak, and yakiniku, to domestic pork and chicken, and deli items like croquettes and minced cutlets made at the in-house factory. As a "face-visible meat shop" responding to proposals and cuts of cuts matched to use from home to gift — supporting the local dining table.

Japan's first yakiniku buffet restaurant "Dream Ocean"

The restaurant "Dream Ocean" is known as Japan's first restaurant to introduce yakiniku buffet style. Centered on domestic beef — plus pork, chicken, and offal, plus vegetables, deli, sweets, and soft drinks — offering 40-50 menu items in buffet format. Also enjoyable with Matsusaka beef dishes — a "meat theme park"-like space familiar to a wide range from family layers to tourists.

A Matsusaka beef network expanding to mail-order, commercial, and overseas

On the official mail-order site "Shimofuri Honpo Mail-order" — delivering Matsusaka beef sukiyaki, shabu-shabu, steak, yakiniku, offal, and processed goods nationwide. Furthermore, through commercial wholesale, proposals for hotels and restaurants, catalog gifts and point exchange products, and sales at airport duty-free shops — producing "time with Matsusaka beef" through diverse domestic and international channels.

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