Known as a production area for high-end fruits like white peaches, muscat, and pione grapes, Okayama is a land where fruit tree cultivation flourishes utilizing the climate called the "Land of Sunshine." Simultaneously, it is known as a production area for fabrics and tableware, such as unglazed Bizen ware, Kojima denim, and Kurashiki canvas. When choosing Made in Japan-first gifts or daily necessities, it's a prefecture where you can select sweet fruits and hardcore crafts together.
Okayama-grown white peaches, muscat, and pione grapes can be enjoyed in diverse forms—not only as fresh fruit but as canned goods, jellies, jams, and juices. We will propose sweet times unique to the Fruit Kingdom, focusing on processed goods cherishing the deliciousness of the fruit itself and assortments easy to pick for gifts.
Bizen ware, fired at high temperatures without glaze, is tableware whose charm lies in the expression of the clay itself and landscapes created by fire. We will introduce items active in everyday dining tables, tea times, or drinking moments—such as teacups, mugs, sake vessels, plates, and bowls—along with how to pair them with food and drinks.
Kojima-born denim is used in various lifestyle scenes beyond jeans, such as in aprons, bags, and accessories. Alongside this, we will convey the fun of Okayama's textiles through durable fabric tools like tote bags and pouches utilizing Kurashiki canvas and tatami edging (tatami-beri).
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