Shimane holds a rustic, deeply nourishing food culture like Izumo soba, Lake Shinji's shijimi clams, Ago-noyaki (chikuwa), and Japanese sweets. Quiet yet powerfully made items also breathe life here, such as Sekishu Washi (paper), pottery, and folk crafts tied to Iwami Kagura. In a Made in Japan-first lifestyle, when you want to find items supporting a slowly savored dining table and moments spent writing or decorating, checking out Shimane is an option.
Enjoyed as Warigo soba or Kama-age soba, Izumo soba are noodles where you can solidly feel the flavor of buckwheat. We will focus on products you can casually try at home, like dried noodles, semi-fresh noodles, and soba soup sets, introducing how to enjoy the noodle culture typical of the Sanin region.
Lake Shinji-grown shijimi clams have been loved as ingredients for miso soup and clear broth. We will mainly introduce products easy to incorporate into everyday meals, such as frozen shijimi in shells, straight-type shijimi soup, and seasonings using extracts.
Related to the World Cultural Heritage, Sekishu Washi from the Iwami region is Japanese paper combining strength and beauty. Through items easy to use in daily life—like calligraphy paper, letter paper, envelopes, lighting shades, and accessories—we will introduce craftsmanship where you can feel Shimane's climate alongside the paper's texture.
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