sonomono

sonomono is a food brand that started in Fukuoka in 2017. From the thought of "delivering truly good things for the body," the brand first turned its attention to natto — Japan's traditional fermented food. Without relying on additives or excessive processing, the brand continues product development particular about "the ingredients themselves" — delivering the inherent power of ingredients as is.

The signature products — "Sonomono Natto (capsule type)," "Kona Natto (powder type)," and "Otsumami Natto (snack type)" — use carefully selected domestic ingredients, including soybeans grown with minimal use of pesticides and chemical fertilizers together with producers in Kohoku Town, Saga Prefecture. Through the original "sonomono natto bacteria (SONOMONO strain)" and freeze-drying method, the natto nutrition and live natto bacteria are crafted into a form easy to continue — without worry about smell or stickiness.

Furthermore, under the vision of "income for makers, health for buyers," the Kohoku Town Health Project in Saga Prefecture conducted a large-scale empirical study of intestinal bacteria flora targeting residents, and the results were also published in international academic journals. The integrated approach of considering regional agriculture, employment, and health-making is drawing attention as a model case combining regional revitalization with wellness.

Through daily meals and snacks, and gifts for important people, sonomono aims to spread from Japan to the world a cycle in which eaters, makers, and regions all become healthy together.