Fruit Village Harada Nouen

Fruit Village Harada Nouen is a tourism farm developed from the thought of farmers — who have operated agriculture for generations in Numata City, Gunma Prefecture — wanting to deliver "fruit deliciousness and harvest fun" to more people. The Numata area surrounded by rivers and mountains is a region suited for cultivating fruits and vegetables — with large day-night temperature differences. At Harada Nouen — while leveraging these natural conditions — systematically cultivating multiple crops like strawberries, cherries, blueberries, peaches, grapes, apples, mushrooms, and seasonal vegetables — arranging a system where flavor-picking can be enjoyed throughout the year.

The park concept is "a natural resort where flavor-picking can be enjoyed year-round." Not stopping at the role of tourism farm — aiming for place creation where the changing seasons can be felt with the five senses — developing various facilities within the park: fruit orchards, greenhouses, mushroom cultivation buildings, vegetable fields, plus restaurants, group dining venues, souvenir shops, and sweets workshops. Now — has become a popular spot visited by many: of course families and couples, plus tour buses and school events.

What Harada Nouen cherishes is "letting people experience the deliciousness of freshly-picked on the spot." For strawberry picking and cherry picking — time-limited all-you-can-eat where you can taste fruits as much as you like. For peach picking, grape picking, and apple picking — plans combining tasting and picking are prepared. In any course — staff carefully explain how to discern ripeness and varietal characteristics — so even first-timers can enjoy with peace of mind.

Also focusing on processed product making for souvenirs using fruits and vegetables grown this way. In addition to classic products like apple juice, jam, jelly, dressing, and fruit sauce — the signature product "Harada's Kuchen" and various sweets are also orderable at the online shop. The lineup is devised so even after returning home — Harada Nouen's flavor can be enjoyed.

Going forward — Harada Nouen will continue providing rich time touching nature — as "a food and leisure base" for people visiting the North Kanto and Gunma area — through seasonal flavor-picking, farm restaurants, and souvenirs and gifts.

A "flavor-picking" theme park where something can be enjoyed year-round

The greatest appeal of Harada Nouen is being able to enjoy various flavor-picking by season. Strawberry picking in winter, cherries and blueberries in early summer, peaches and vegetable harvest in summer, apples and grapes in autumn, and mushroom picking year-round — harvest experiences of some kind are always available along the yearly calendar. For families, couples, and group travel — a natural resort where "freshly-picked experiences" of the season await whenever you visit.

A large tourism farm also accommodating tour buses and group travel

Within the park — wide parking and group dining venues are equipped — also accommodating tour bus tours, company trips, and group use by schools and children's associations. Set plans combining flavor-picking with local cuisine, and seasonally-matched group menus are also prepared. With excellent access of about 2 minutes from Kanetsu Expressway Numata IC — has become a classic spot on tourism routes from North Kanto and the metropolitan area.

Original sweets and souvenirs including "Harada's Kuchen"

At the in-park shops and online shop — an abundance of original sweets and processed products: jam, jelly, and juice using in-house farm apples and peaches, the apple baumkuchen "Harada's Kuchen," apple pie, and baked sweets. The in-house flavor is of course popular as souvenirs — and also as seasonal gifts — beloved famous products where fans say "this is the flavor that defines Harada Nouen."

A substantial food experience — from dining and barbecue to sweets

After flavor-picking — dining at in-park restaurants and barbecue corners is also one of the pleasures. A menu lineup for solid eating between tourism: set meals using local ingredients, kamameshi, hot pot, freshly-baked bread, and sweets. For tours — also preparing reservation-based set menus and group-exclusive plans. Completing both "the fun of harvesting" and "the fun of tasting" in one place is Harada Nouen's strength.