Hishinuma Orchard

Hishinuma Orchard's beginning goes back to when representative Mr. Kenichi Hishinuma's grandfather cleared mountain fields in Iizaka-cho, Fukushima after the war. Mr. Kenichi — after graduating from agricultural school — has stood in the fields as a specialized farmer since age 20 — walking devoted to fruit tree cultivation to today.

In the mountain fields at the time of clearing — struggles with wildlife like rabbits, antelopes, bears, monkeys and pests continued — apples and peaches didn't bear fruit as intended. After trial and error — the decision to leave the mountain farmland and move to the current flatland — became a turning point connecting to today.

Eventually, also engaging in face-to-face sales at Iizaka Onsen shopping streets and nationwide mail-order — while directly hearing consumer voices — refining cultivation, variety composition, and product making. Engaging in both "production" and "sales" from early on — became Hishinuma Orchard's strength.

Currently — in addition to cherries, peaches, and apples — also developing processed products like apple juice, "Nomu Momo," and tree-ripened apple honey. Of course peace of mind and safety — daily pursuing how to bring out the original deliciousness of fruits — continuing to deliver seasonal bounty from Fukushima's fields.

Raising fruits for over 70 years — a fruit orchard in Iizaka, Fukushima

Hishinuma Orchard — starting just after the war by clearing mountain fields. After struggles with rabbits, antelopes, bears, and monkeys — relocating the base to the current flatland — now continuing fruit making centered on cherries, peaches, and apples for over 70 years.

The cultivation philosophy "trees, leaves, and soil are the stars"

Representative Mr. Kenichi Hishinuma says they are "assistants to hard-working trees and leaves." While maximally leveraging the power of sun, water, and soil — carefully supporting so trees can raise fruits without strain — through care like pruning, bud thinning, and fruit thinning.

Checking sugar content per piece with optical sensor sorters

Cherries and apples — sugar content measured with optical sensor sorters. Only those meeting standard values are box-packed as premium products — sorted by class and shipped. The stable flavor with sweetness variation suppressed — generating many repeaters.

Sharing seasonal ways to enjoy cherries, peaches, and apples

On the official site — for each of Fukushima cherries, Fukushima peaches, and Fukushima apples — introducing in detail cultivation commitments, variety characteristics, nutrition, storage methods, and recipes. Also sharing field daily life and seasonal information from the blog, SNS, and YouTube "hishinumaTV."