HIRATA FARMS (HIRABOKU)

HIRATA FARMS describes itself as a "Health-Creating Company" and explains that it manages pork production through processing, distribution, and sales in-house. Its corporate information lists founding in December 1964, incorporation on February 15, 1967, capital of 100 million yen, and business lines including pork production, meat processing/sales, restaurants, and tourism.

On the "About" page, the company also shares a historical message that it started in 1953 in the Shonai region of Yamagata with just two pigs, and has grown to a scale of roughly 200,000 pigs annually, emphasizing careful work and time-consuming craftsmanship for safe, reliable products.

As representative brands, the official site introduces "Hiraboku Kinkaton" and "Hiraboku Sangenton." The Kinkaton page explains the Jinhua-origin background and positions the meat as delicate in texture with an elegant sweetness.

MAFF documentation also introduces the farm's feed-rice initiative, describing the brand as "rice-fed" pork and summarizing the approach as part of livestock branding using domestically produced feed resources.

The official site provides store information for directly operated restaurants and retail outlets, and the official online shop (hiraboku.com) is operated separately for e-commerce and gift deliveries.

An integrated in-house structure from production to processing, distribution, and sales

The official site explains that HIRATA FARMS manages the entire process in-house — from breed development and piglet production to raising, processing, distribution, and sales — while prioritizing careful work over shortcuts.

Signature branded pork: "Hiraboku Kinkaton" and "Hiraboku Sangenton"

The brand page introduces "Hiraboku Kinkaton" as the farm's highest-grade brand and "Hiraboku Sangenton" as a signature brand. For Kinkaton, the site describes its origin in Jinhua, Zhejiang Province (China), known as a source breed for "Jinhua ham," and highlights refined texture and elegant sweetness.

"Rice-fed" initiatives (feed rice utilization)

A document published by Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) introduces HIRATA FARMS as a pioneer in branding livestock products using feed rice, describing its pork as "rice-fed" ("Nihon no Kome Sodachi Buta") and outlining the initiative at scale.