Hakusan Chacha Nouen

Shonai area's representative summer flavor "dadacha mame." Among them, the Hakusan district is known as the birthplace — and even now many specialty farmers face the fields. Hakusan Chacha Nouen is one — continuing dadacha mame and rice cultivation for over 100 years.

Moistening the fields is water from the Yujirigawa River flowing through the Hakusan district embraced by Mt. Gassan — one of the Three Mountains of Dewa — and fertile soil. Adding plenty of organic fertilizer like rice bran — taking time and effort so umami is packed in each edamame grain. Dadacha mame with deep pod constrictions and a unique appearance with brown hair — when boiled, fragrant aroma and richness, plus sweetness increasing the more you chew — the "king of edamame."

In the fields during harvest season — work starts in the early morning with the entire Togashi family. Beans harvested in the cool time with dew remaining — sorting, weighing, bagging, and box-packing all at once — and shipped the same day to customers nationwide. With the motto "freshness and quality first" — among the busyness without rest at peak season — layering careful work box by box.

In recent years — by establishing online shop, FAX ordering, and shopping guide — also focusing on system-building so first-timers can order with peace of mind. Also through dadacha mame appeal, delicious boiling methods, the field's four-season diary and SNS — expanding fans of "Hakusan-grown dadacha mame you won't forget once you eat" nationwide.

A 5-generation specialty dadacha mame farmer in the home of Hakusan

Hakusan Chacha Nouen is a 5-generation long-established dadacha mame farmer operating in the Hakusan district of Tsuruoka City — said to be the birthplace of dadacha mame. Inheriting the family history and techniques that have walked together with dadacha mame — delivering "home of Hakusan dadacha mame" nationwide.

Morning-picked, same-day shipping. Thorough "freshness and quality first"

Dadacha mame harvested in early morning with dew remaining — sorted, box-packed, and shipped the same day. Maintaining the style of "from harvest (morning picking) to delivery, shipping the same day" — delivering with the aroma and sweetness of dadacha mame — called the king of edamame — preserved as much as possible.

The three pillars — Hakusan dadacha mame, rice, freshness-preserving bag

In addition to flagship "Hakusan Dadacha Mame" — also developing items unique to Hakusan Chacha Nouen: in-house cultivated rice like Haenuki, and "Sugu Tabe Range" — a freshness-preserving bag that lets you cook dadacha mame in the microwave. Responding to wide needs from home to gift use.

Fields protected by family and friends. "Cheerful and fun" is the motto

From in-laws, husband and wife, children, grandfather, to brother-in-law — the 9-person family and cooperating staff face the fields as one. Also sharing harvest scenes and field scenery on SNS — under the motto "cheerful and fun" — continuing to deliver delicious Hakusan-grown dadacha mame.