ALTER

ALTER's origin was a very familiar wish: "things we can let our children eat with peace of mind." In the 1970s, consumers worried about pesticides, food additives, and pollution problems gathered to secure safe food with their own hands — and that initiative connects to today's Alter Co., Ltd.

Founded in 1976, the company started a "home delivery business that delivers safe food to members" based in Minami-Kawachi, Osaka. Through catalogs and the internet, it took orders and built a system that regularly delivered vegetables, fruits, livestock products, and processed goods meeting original criteria to each household. Later, PB product development and social activities through lectures and events were added.

After the Fukushima nuclear accident, the company established its own radiation analysis center and continuously tests vegetables and grains for radiation. Furthermore, by conducting independent testing and information disclosure on health-affecting components such as nitrate ions and germination toxins, the company has strengthened its commitment to protecting "life, nature, and daily living."

Today, the company operates multiple bases — the Chihayaakasaka Center as headquarters, an organic produce logistics center, and ALTER Resort Canan — with branches in Kanto, Tokai, and Tokushima. Through the online shop [alter-shop.net], it provides ALTER-standard ingredients and daily goods to general customers while continuing to grow as a nationwide network linked with membership delivery.

Original safety criteria positioned as "among the strictest in Japan"

ALTER handles vegetables that in principle don't rely on pesticides, livestock products verified down to feed and farming method safety, and seafood caught in less-contaminated waters. With original safety criteria exceeding national standards, the brand commits to "delivering only products at the strictest level in Japan."

Membership delivery and online shop with 1,000+ weekly items

For regular delivery members, more than 1,000 ingredients, prepared foods, and daily goods are planned each week. The online shop lets you buy what you need, when you need it — from trial sets to individual items. Quality is strictly managed by temperature zone (refrigerated / frozen / ambient), and items are delivered to your home with flat-rate nationwide shipping.

Ongoing testing system to protect "life, nature, and daily living"

Radiation flash reports and nitrate ion test results are continuously published on the company's site, visualizing food safety. The radiation defense line is set at 1 Bq/kg or below — and since the Chernobyl accident, the company has consistently continued original measurements and information dissemination. This is part of ALTER's unique commitment.

Beyond delivery, also creating learning spaces about "food" through lectures and events

In addition to delivery and PB product development, the company holds lectures and study sessions on "food," and operates cafes and resort facilities using ALTER ingredients. By connecting producers, consumers, and regions, it proposes a way of food and environment that continues to the next generation.