Umamiya Farm
Fluffy "Umami Kintoki" sweet potatoes, raised by the sea sands of Naruto.
Centered on the unique Naruto brand "Umami Kintoki" sweet potato — with karinto and pastes alongside, shipped direct from the production area.
Why We Love It
Among the king of sweet potatoes, "Naruto Kintoki," this farm's "Umami Kintoki" is in another league. Grown in mineral-rich sea-sand fields under a deliberately tough environment, the potato's natural sweetness and fluffy texture are drawn out to the limit. Just baking it turns it into a top-tier dessert! Processed items such as the paste and karinto have a rich ingredient flavor too — an irresistible lineup for sweet-potato lovers.
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PROFILE About the Company / Workshop
Naruto City, Tokushima. "Naruto Kintoki" sweet potatoes — grown in mineral-rich sea-sand fields — are turned into "Umami Kintoki" with a "hokutoro" (fluffy-meets-creamy) texture through original soil-making and post-harvest aging. A classic fluffy character and a sweetness with rich umami are its hallmarks.
It also offers processed items — karinto, pastes and more — that draw on the strength of the ingredient. Delivered nationwide as snacks and cooking ingredients the whole family can enjoy.
Naruto sea sand × mild climate
Sweet-potato growing in well-drained sea-sand fields rich in minerals.
Original soil-making
Fertilizer blended with ingredients such as bonito powder draws out sweetness and umami.
Aging management
After harvest, storage and sorting are thorough. Only what passes a taste check is shipped.