SIRI SIRI

SIRI SIRI was founded in Tokyo in 2006 by designer Naho Okamoto. The brand name derives from the Swahili word "silisili," meaning "chain," carrying the desire to be a presence that gently connects material to material, people to things, and daily life to art.

Since its launch, the brand has continued production with the theme of fusing materials that are somewhat unexpected for jewelry — such as glass and rattan — with Japan's traditional crafts and artisan techniques. By layering nuances unique to handwork onto minimal forms inspired by architecture and contemporary art, jewelry that resembles objet d'art yet blends into daily life is born.

In 2016, the brand was incorporated as SIRI SIRI LLC. With a directly managed shop in Akasaka, Tokyo, it shares its collections with customers at home and abroad. The wedding ring line, events themed on Swiss antique markets, collaborations with fashion brands, and silk scarves by a Swiss design studio — the brand's appeal lies in unrestrained development.

Today, through the online store, the shop, and stockists nationwide, the brand develops a wide lineup — rings, earrings, necklaces, bangles, hair jewelry, bags, and scarves. Beyond jewelry as ornament, the brand continues to create products that resonate with the wearer's sensibility and lifestyle.

The intersection of traditional craft and contemporary design

SIRI SIRI has explored jewelry that fits comfortably on the bodies of people living today — while incorporating elements of Japan's traditional crafts, aesthetic sense, architecture, and art. Through collaboration with artisans in different fields — including glass using Edo Kiriko technique, raden, shippo, and woodwork — each piece is handmade at workshops in Japan.

Glass, rattan, acrylic… unexpected materials

The use of materials different from traditional jewelry — heat-resistant glass, clear glass, rattan, acrylic, wood, raden, shippo, glass pearls, and more — is SIRI SIRI's individuality. From transparent glass chains to combinations of rattan and silver, and three-dimensional acrylic parts, the brand sublimates the very presence of the materials into design.

Organic, universal forms born from handwork

Rather than focusing solely on precision, the brand also values the gentle irregularities and volume unique to handwork. With rounded edges, cuts where light reflection softly changes, and chains that quietly sway when worn — organic, universal forms are reconstructed with a contemporary sensibility.

A lineup accompanying life — from bridal to baby gifts

In addition to rings, earrings, ear cuffs, bangles, and necklaces, the brand develops a wide range of categories — bags, stoles, baby items, gift boxes, and bridal rings. The brand proposes a worldview that blends into all of life — from one piece of jewelry, to weddings, daily styling, and gift occasions.