Epoi

Founded in 1917 in Nihonbashi-Kakigaracho, Tokyo, AJIOKA has grown as a specialty manufacturer handling leather small goods and bags for department stores. Through continuously facing the material of leather, Epoi was born in 2004 from the desire to "create a leather brand that women can carry with their authentic selves."

A common thread across Epoi items is the stance of valuing the texture of the leather itself, the color's vibrancy, and the beauty of form — rather than relying on logos or icons. Smooth Italian calf and German shrink leather, considered the world's finest, are luxuriously used, blending quality with playfulness within minimal design.

Wallets span a wide range — from long wallets, bi-fold, tri-fold, mini wallets, to fragment cases. Bags include shoulders, totes, Bostons, and mini bags — a lineup that accompanies lifestyles. The ability to enjoy different textures and colors with each series is also a charm unique to the highly collectible Epoi.

Directly managed stores extend to the Omotesando flagship in Tokyo, as well as department stores in Marunouchi, Osaka, and other major cities nationwide. The online store shares gift suggestions, seasonal collections, and semi-order examples — delivering "leather goods that quietly accompany the wearer's daily life" from Japan to the world.

A leather brand for women born from the long-established AJIOKA

Founded in 1917, the leather bag manufacturer AJIOKA launched Epoi for women living in the modern era. With a backdrop of artisan technique and aesthetic sense inherited over more than 100 years, the brand develops bags, wallets, and cases with consistent quality.

Minimal, dignified presence without asserting logos

Without using large logos or decorations that immediately identify the brand, Epoi expresses presence through form, material, and stitching. Featuring timeless, clean design crafted so that the wearer's own style and individuality shine.

Made-in-Japan leather goods crafted by Japanese artisans

High-quality materials such as carefully selected calf and shrink leather are carefully crafted one by one by skilled domestic artisans. From leather selection to skiving, sewing, and edge polishing, every detail is honed — delivering the reassurance of "Made in Japan" that becomes more familiar to the hand the more you use it.

The joy of choosing from rich color palettes and series

Collections with different worldviews — including "Rits" using the world's top-tier shrink leather, "Shiki" with motifs from Japan's traditional colors, and the lovely rounded form of "Tuck" and the Knot series. The joy of choosing by color, from basic to nuance tones, is also part of Epoi's appeal.