The more you wear them, the more they become your own "Vintage".

Why do designers of high brands want to use Okayama denim?
・The Unevenness of the Old-Style Loom "Shuttle":
"Selvedge (Red Ear) Denim," slowly made by folding air in with a clatter using inefficient old-style looms. This exquisite roughness on the fabric surface produces a beautiful fading of color called dot-fading and vertical-fading as it is worn in.
・The Dyeing Technique of "Shinjuro" (White Core):
With a special technique called "rope dyeing," the center of the thread is left white, and only the surroundings are dyed indigo. That is why vivid white appears from the rubbed parts, and a three-dimensional gradient (whiskers and honeycombs) is etched.

Have you ever experienced "the waist fits, but the length is too long" or "there is too much room in the buttocks" with pants from overseas brands? Japanese bottoms are designed differently at the skeletal level.
・Setting the Knee Position High:
Matching the position of the Japanese knee, the position of the shaping is set a few centimeters higher. This makes the legs below the knee look longer, creating a leg-lengthening effect just by wearing them.
・Buttock Curves and Bowleg Correction:
An exquisite pattern work that does not pick up the flat buttocks common among Japanese people or the slightly bowlegged line. The magical silhouette that looks sharp without being tight can only be made by Japanese craftsmen.

It's not just denim. Japanese technology also shines in the chino pants essential for an adult's day off.
・Weapon (West Point) Fabric:
"Weapon fabric," woven at a higher density than general chino cloth, has gloss and firmness, and does not lose its shape even after repeated washing.
・Bishu Wool Supporting Business:
Wool slacks from "Bishu," Aichi Prefecture, one of the three major woolen textile producing areas in the world, have high resilience. The knees do not easily bulge out even after being worn all day, and possess the functional beauty of wrinkles disappearing if hung overnight.

Q. Is the legend that it's better not to wash denim true?
A. It was said so in the past, but now "washing moderately" is the correct answer. Sweat and sebum damage the fabric and cause tearing.
If you want to minimize color fading, wash it "turned inside out, put in a net, with a neutral detergent containing no fluorescent brighteners," and dry it in the shade avoiding direct sunlight.

Q. If the knees come out, will they go back?
A. The knee part inevitably stretches if you keep wearing them, but by floating a steam iron slightly and applying plenty of steam, the fibers will puff back up, and you can correct the shape to some extent.

Q. What is "Rigid (Raw Denim)"?
A. Denim that has not been shrunk and still has starch on it. Because it shrinks when washed and fits your body, it is popular among experts who want to enjoy "raising it yourself from the beginning." For beginners, "One Wash," which has been washed once, is recommended.