Slow Life Resort Itigo no Sato (Oyama, Tochigi)

Located in the rural area of Oyama City, Tochigi Prefecture — "Itigo no Sato" has grown as a sightseeing farm symbolizing "Strawberry Kingdom Tochigi." As an agricultural production corporation — integrally performing production of strawberry-centered fruits, sightseeing farm operation, plus restaurant, café, sweets workshop, and direct sales shop operation — building the "Slow Life Resort" style that multiplies the appeal of agriculture, tourism, and food.

In the park's greenhouses — centered on Tochigi-original branded strawberries like Skyberry, Tochi-aika, and Tochi-otome — implementing safe and reassuring cultivation by reduced-pesticide methods. Outside strawberry season — by planning seasonal fruit picking like cherries, grapes, blueberries, and peaches — becoming a popular spot with continuous visitors year-round.

Beyond just a sightseeing farm — developing diverse dining facilities: sweets & bakery sales at "Berry Berry Marche," buffet restaurant "Ichigo-Ichie," "Ange Fraise" enjoyable with dessert buffet, chocolate shop "Karns Choco," cafés and crepe shops, and indoor BBQ restaurant. Providing integrated experience from tasting fruits harvested at the farm on the spot, to buying and taking home.

Furthermore, as CSR activities — local workplace experiences and event support, sponsorship activities for J-League Tochigi SC, and operation of the disability employment support office "Mebuki Farm" — the stance of walking together with the community is also a major characteristic. Beyond the framework of a sightseeing farm — as a "village" connecting agriculture, food, and community — continuing to propose the future of agriculture and regional areas.

One of Japan's top-tier strawberry-picking sightseeing farms — 14ha with about 160 greenhouses

Itigo no Sato is one of Japan's top-tier-scale strawberry-picking sightseeing farms — with about 160 greenhouses on about 14 hectares of grounds. In addition to strawberry picking like Skyberry, Tochi-aika, and Tochi-otome — seasonal fruit picking can be enjoyed year-round — cherries, grapes, blueberries, peaches.

A complex facility for food and experiences — concept of "Slow Life Resort"

The farm's concept is "Slow Life Resort." Beyond just strawberry picking — developing diverse dining and experience facilities: buffet restaurant "Ichigo-Ichie," garden restaurant & café "Ange Fraise," chocolate shop "Karns Choco," café/crepe shops, and indoor BBQ restaurant.

Initiatives for "safe, reassuring strawberry making" based on JGAP

Within the park — based on JGAP (Good Agricultural Practices) thinking — thoroughly implementing reduced-pesticide cultivation, pesticide use history management, hygiene management, and employee education. The "Safe and Reassuring Strawberry Making - JGAP" page publishes the initiatives — aiming to be a sightseeing farm everyone can enjoy with peace of mind.

CSR activities as an agricultural production corporation growing with the community

As "Itigo no Sato Farm Co., Ltd." (agricultural production corporation) — developing diverse community contribution activities: accepting local junior high school students for workplace experience, sponsorship support of J-League club "Tochigi SC," and contributing to Oyama fireworks festivals. Furthermore, operating the disability employment support office "Mebuki Farm" — providing places for social exchange and social advancement.

Direct sales shop "Berry Berry Marche" — sweets, bakery, and gifts

"Berry Berry Marche" — selling sweets, jams, baked goods, and bread lavishly using strawberries and seasonal fruits harvested at the farm. Of course for souvenirs and gifts — also "Itigo no Sato brand" products perfect for daily use, only encountered here, line up.