Kutani-yaki Kiln Miyayoshiseitou -tocowa-

Miyayoshiseitou's journey began in 1972 (Showa 47), when it was founded as a white porcelain body manufacturing kiln for Kutani-yaki. Initially manufacturing centered on clay-fired vases and sake ware / tea ware — and then expanding business domain to mass production of tokkuri by porcelain and tableware manufacturing. While polishing clay-body making techniques rooted in the Kutani-yaki producing region, the company has produced vessels for various uses.

Since the 1980s, industrial-use work has also increased — bottle collection containers for beverage makers, vessels for hotels and restaurants, and more. Through high-requirement-level projects — like Suntory's whisky containers and tableware production related to the Imperial Household Agency — the company has refined shaping and firing techniques. In recent years, the company is also engaging in urn manufacturing and a new shaping method combining mold-stamping with hand-thrown wheel.

Long involved with the Kutani-yaki Kiln Industrial Cooperative and Kutani Ceramic Laboratory, contributing to the entire producing region's craftsmanship, human resource development, and creating sharing places — is also a major characteristic of Miyayoshiseitou. While respecting Kutani-yaki's history and spirit, by advancing new craftsmanship looking ahead to era changes, the company aims to contribute to developmental inheritance of the producing region.

And in the 2020s, the company launched the kiln brand "tocowa" — as a place to more directly convey its own craftsmanship. Through the online store, sharing white Kutani vessels, color-painted series, and collaboration items — while continuing activities connecting Kutani-yaki sites and living through factory tours and event participation.

A Kutani-yaki kiln consistently handling from white porcelain clay-body to vessel form

Miyayoshiseitou started as a white porcelain body manufacturing kiln for Kutani-yaki — and still today, centered on clay-body making using Hanasaka pottery stone, handles wide-ranging forms of vessels: tableware, vases, even urns. All vessels are shaped by artisan hands, polishing into forms that fit modern lifestyles — while respecting Kutani-yaki's history and spirit.

The whiteness unique to Kutani-yaki, and a simple, quality vessel lineup

On the product page, diverse items are lined up by category — plates, bowls, cups, rice bowls, sake ware, color-painted. Vessels that balance the bluish white porcelain expression only expressible in Kutani-yaki with never-tiring simple designs accompany various cuisine — Japanese, Western, and more — covering wide-ranging scenes from daily use to entertaining.

Diverse collaboration records — Starbucks, LIXIL, and more

On the records introduction "Our works," various projects leveraging Kutani-yaki technology are introduced — Starbucks' Hokuriku limited mug & coaster, housing-equipment maker LIXIL's Kutani-yaki hand wash basin, Royal Bussan's "The HARVEST Collection," collaborations with artists and brands. Extending the producing-region's skill to modern products and space-making is also a big characteristic.

Continuously evolving Kutani-yaki delivered by the kiln brand "tocowa"

The kiln brand "tocowa" — launched in 2021 — is a line with the concept of "continuing to evolve youthfully based on tradition." Original products possible only because of the Kutani-yaki producing region, and vessels using traditional techniques, are developed at the online store — delivering white Kutani vessels, color-painted series, and tableware accompanying modern life to users at home and abroad.