HOPPE BABY FOOD

When HOPPE Co., Ltd.'s CEO Shuko Iizuka began facing "the power of meals" — was triggered by feeling she wanted to reduce her son's problem behavior with autism even a little. While attending a nutritional therapy specialty hospital and reading books — gradually changing family meals — son's communication and daughter's atopic constitution — good changes appeared. She says she felt "meals greatly influence children's mind and body."

From the thought "I want to make baby food that I would have wanted to feed my own children when they were babies" — starting from zero — entrepreneurship from full-time homemaker — HOPPE BABY FOOD development started. While receiving cooperation from many specialists and producers — completed substantial ojiya-type retort baby food committed to 100% domestic ingredients, additive-free, and nutrition balance. On January 18, 2023 — founded as HOPPE Co., Ltd. — full-fledged business development.

Now — providing products to families nationwide through the official site, online store (Rakuten Ichiba), Amazon, and hometown tax (Hokuto City Yamanashi and Kurume City Fukuoka). Clearing radiation tests as an infant-standard-applicable food — and on the FAQ page — explaining in detail: shelf life and storage, the way to advance weaning food by month, and nutrition balance thinking — supporting families that are "busy but want to be committed to food."

On the company introduction page — the message ends with "May your beloved babies grow healthily. If we can contribute even a little to that growth — there is nothing happier than this." — as the brand name says — engaging in daily weaning food making while imagining the smiles floating on baby's cheeks comes through.

100% domestic ingredients — no chemical seasonings or additives at all

At HOPPE BABY FOOD — thoroughly using only domestic ingredients — from vegetables, rice, meat, and fish — to seasonings like organic soy sauce and salt koji. With reassuring quality also clearing radiation tests as an infant-use standard-applicable food — and not using any additives like chemical seasonings, preservatives, fragrances, and colorings. As the "first meal" that builds the body of a newborn baby — cherishing the deliciousness of the materials themselves.

Registered dietitian recipe supervision. Balanced meal design in one pack

A registered dietitian — with nursery school menu creation experience and currently also hosting parent-child cooking classes — supervises HOPPE BABY FOOD recipes. Combining main dish (special-cultivated rice ojiya), main side (free-range chicken, beef, fish, etc.), and side dish (vegetables) into one plate — designed so necessary nutrition like iron and protein can be firmly absorbed "in one pack." Also committed to the balance of softness mashable with gums and eating feel — matching 9-11-month babies (chewing period).

Using free-range chicken and livestock meat raised in healthy environments

Meat used in HOPPE's baby food — selecting livestock raised in environments as low-stress as possible. Without relying on antibiotics as much as possible — using free-range chicken and beef carefully raised while leveraging animal's original characteristics. Receiving healthy life leads to baby's healthy body building — under that thinking — performing material selection that looks at even the hard-to-see "background."

Actively adopting special-cultivated rice and pesticide-free vegetables from Hokuto City, Yamanashi

Hokuto City, Yamanashi Prefecture — surrounded by Japan's 100 famous mountains like Yatsugatake and Southern Alps — is a region blessed with rich nature. At HOPPE BABY FOOD — actively adopting Hokuto-grown special-cultivated rice and pesticide-free vegetables raised without relying on pesticides or chemical fertilizers. The powerful flavor of rice and vegetables grown bathed in plenty of sunlight — packed into the ojiya.

Optimal for gifts as "slightly luxurious baby food"

HOPPE BABY FOOD — a brand with high gift demand as "slightly luxurious baby food." Preparing gift sets for scenes like half birthdays, 1st birthdays, and birth celebrations — also accommodating wrapping where ribbon colors can be chosen from 3 colors: baby pink, baby blue, and champagne gold. Can deliver flavors that unconsciously make baby's cheeks relax — as gifts to important people.