LOFTY

Founded in 1928, LOFTY is known as a pillow-specialist brand. It is operated by Lofty Co., Ltd., established in November 1948, and based in Otemachi, Tokyo. The brand highlights cumulative sales of over 3.5 million units. Within the airweave group, LOFTY continues to refine pillow know-how while also offering body pillows, covers, and gift options.

At the center is a design approach focused on the "facial angle" during sleep. LOFTY treats about 5 degrees as a relaxed reference and emphasizes how pillow height helps maintain the angle between the mattress and the head/neck. Height is organized as 1-4, and materials can be chosen from several options. The 5-cell series supports the neck area with a segmented structure, while the 9-cell flagship combines a nine-part layout with airfiber elements to follow turning movements.

The lineup covers pillows, body pillows, pillow covers, and pillow gifts. Pillows build on segmented structures and offer variations in feel and shape. The 9-cell series also comes in different inner material types. The pillow guide organizes the logic of height numbers and materials, making the selection process easier to follow. Covers and gifts can be chosen along the same path.

Since 2021, all pillows have been unified to washable materials, making everyday care part of the experience. For consultation, the free remote concierge is available on weekdays from 14:00 to 17:00 (with excluded dates). After purchase, the customer center accepts inquiries on weekdays 10:00-17:00. The official online shop ships in 1-3 business days, offers free shipping over 11,000 yen (tax included), and provides an online-only 30-day return guarantee.

A pillow designed around "facial angle"

LOFTY frames pillow height around a relaxed facial angle of about 5 degrees. With a clear 1-4 height scale, it becomes easier to fine-tune the fit for your body and sleep posture. The pillow guide helps you take the first step with confidence.

The core: a 5-cell segmented structure

The classic 5-cell series uses a connected segmented structure to support the neck and head area. You can choose from multiple fillings such as pipe and fiber types. Combine the height number (1-4) with your preferred feel to get closer to your ideal match.

The 9-cell flagship with airfiber elements

The 9-cell pillow combines LOFTY's nine-part structure with airfiber-based elements from the airweave group. You can choose different inner materials and adjust height by number (1-4). The long shape offers a roomy feel around the shoulders.

Washable materials and support around the purchase

Since 2021, all pillows have been unified to washable materials for easier care at home. There is also a free remote concierge service (weekdays 14:00-17:00, with excluded dates). An online-only 30-day return guarantee helps reduce hesitation when choosing.