TSUBAME TOWEL

Tsubame Towel Co., Ltd. is a towel manufacturer headquartered in Izumisano, Osaka (Senshu area). The company publishes key corporate information such as its founding date and incorporation date.

Senshu is described as one of Japan’s historic towel-producing areas, and the brand associates its manufacturing with the region’s water and culture.

The brand message explicitly challenges common beliefs like “fluffy towels are always better,” positioning itself as a standard for “non-fluffy” towel users, focusing on usability in daily life.

Public information describes “atozarashi” (post-washing/finishing) as repeatedly washing towels after weaving with clean water to remove impurities and create clean, highly absorbent towels.

The company also publishes corporate principles such as VISION / MISSION / VALUE (as introduced externally), emphasizing continuity of craftsmanship built over more than a century.

For sales, the company operates an official shop (tt-towel.shop) offering categories such as face towels and bath towels.

Founded in 1912 in Senshu, Osaka

The official corporate profile states the company was founded on Feb 11, 1912 (Meiji 45) and incorporated on Jan 11, 1962 (Showa 37).

A brand for “non-fluffy” towel users

The brand message encourages forgetting common assumptions and aims to build a standard for people who prefer practicality over extra-fluffy thickness.

Process concept: “atozarashi” (post-washing/finishing) for cleanliness and absorbency

Public information explains “atozarashi” as repeatedly washing towels after weaving with clean water to remove impurities and enhance absorbency.

Corporate principles published (VISION / MISSION / VALUE)

As introduced in a PR TIMES release, the company publishes its VISION / MISSION / VALUE, including passing on over a century of craftsmanship to “the next towel.”

Production scale disclosed

The official information page states an annual production volume of 20,000,000 pieces (face-towel equivalent).

Product pages for signature and series items

The official site provides product pages (e.g., “TSUBAME” and series pages such as “Laccche”), describing product concepts and use cases in detail.