Brand & Maker Overview

Shinshu Yokoya Farm

An apple orchard continuing since the great-grandfather's generation — near Alps Park in Matsumoto City, Nagano Prefecture. A family-run farm handling apple cultivation, unmanned direct sales, processed product making, an apple pie workshop, and a one-group-per-day storehouse inn. Centered on a husband-and-wife couple who relocated from Tokyo — continuing place creation with the thought "spend time happily with family, and take home good memories."

511 Shimo-Okada, Okada, Matsumoto-shi, Nagano 390-0313, Japan
Shinshu Yokoya Farm

Why We Love It

Apple pie baked by apple farmers — of course it's delicious! Luxurious flavor with caramelized apples packed in flaky pie crust. Staying at the one-group-per-day "storehouse inn" and biting whole apples picked that morning... a place that fulfills such a dream-like holiday.

PROFILE About the Company / Workshop

"Spend time happily with the whole family, and take home good memories." Shinshu Yokoya Farm is a farm that cherishes having visitors enjoy the whole satoyama living with apple scenery.

Inheriting the great-grandfather's apple orchard and the satoyama environment

An apple orchard continuing since the great-grandfather's generation — in the mountains of Shimo-Okada, Okada, Matsumoto City, Nagano Prefecture. Sloped fields, clay soil, large temperature differences unique to the basin, and long sunshine hours overlap — bearing fragrant and sweet apples.

From Tokyo office worker to Shinshu apple farmer

Farm owner Kensuke Kawabe — once worked in Tokyo as a system engineer. In 2016 — to inherit the apple orchard of his wife Asuka's grandfather — relocated to Matsumoto with family — starting without farming experience. While repeating trial and error — has polished cultivation techniques aiming for "delicious apples that can be eaten with peace of mind."

Direct sales, lodging, and apple pie workshop expanding around apples

Starting from the field's unmanned direct sales shop — gradually expanding activities: the apple tree owner program, the guesthouse "Shinshu Yokoya Farm — Kura" renovated from a storehouse near the apple field, and further the apple pie workshop opened next to the apple field. Not only apples themselves — but a big theme of Yokoya Farm is having visitors enjoy including apple scenery and time.

An apple orchard continuing on a satoyama slope — about 15 minutes by car from Matsumoto Station

An apple orchard in the mountains of Shimo-Okada, Okada, Matsumoto City, Nagano Prefecture — at the foot of Alps Park. With sunshine and drainage unique to sloped mountainous areas, and temperature differences unique to the basin — raising fragrant and sweet Shinshu apples.

Seasonal apples and processed products encountered at the unmanned direct sales shop

At the field entrance — adjoining the unmanned direct sales shop where apples, juice, jam, and dried apples line up. A style where freshly-picked seasonal apples and snacks carefully utilizing non-standard fruit can be easily picked up.

Sharing "the fun of growing" through the apple tree owner program and apple picking

Through the "owner program" — where an entire tree is entrusted — autumn apple picking, and school visit acceptance — continuing efforts to have visitors jointly experience the process from pruning and thinning to harvest.

A one-group-per-day guesthouse renovated from a storehouse: "Shinshu Yokoya Farm — Kura"

A guesthouse renovated from a wooden storehouse standing within the home grounds — available for one-group-per-day private use. In a one-room space with comfortable wood fragrance — spend private time freely with family.

Tasting freshly-baked blessings at the orchard-direct "Apple Pie Workshop"

At the apple pie workshop — opened at the foot of Alps Park, next to the apple orchard — offering apple pies, baked sweets, and soft serve generously using apples from the in-house and regional area. A seasonal menu unique to the farm.

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