Hakuhodo
A brush is a tool. Start with one you can trust in your hand.
Hakuhodo is based in Kumano, Hiroshima, and has built its craft around brush-making. The company was founded in 1974 and began with traditional Japanese brushes. It later applied that structure and thinking to makeup brushes. The focus stays simple: a brush should work as a real tool. From everyday essentials to pro favorites, the lineup is shaped around control, comfort, and dependable results. Direct stores in Kyoto, Tokyo (Minami-Aoyama), and a showroom at the Hiroshima head office let you choose in person.
PROFILE Company & Brand Story
Hakuhodo was founded in 1974 and is headquartered in Kumano, Hiroshima. The roots are in traditional Japanese brushes made for writing and craft. From there, the company developed makeup brushes by applying the structure and know-how of wa-fude to modern beauty tools.
Makeup brushes are built with attention to how the tip works on skin. If a brush floats or hesitates, lines and blending become inconsistent. A responsive tip helps your hand stay steady and your finish stay clean and repeatable.
The catalog is not limited to beauty. Hakuhodo also supports OEM and special orders across many fields: Japanese and Western art brushes, detail brushes, calligraphy brushes, nail brushes, and industrial brushes. Different uses, one standard — a reliable tool.
You can explore the lineup online or visit shops such as the Kyoto flagship, the Minami-Aoyama store in Tokyo, and the Hiroshima showroom. The Aoyama store is known for its broad selection and can advise on choosing and using brushes to fit your routine.
"A brush is a tool," and they mean it
Hakuhodo keeps returning to one idea: deliver brushes that truly work as tools. The company started with traditional Japanese brushes and developed high-performance makeup brushes by applying that structure. Craftsmanship with a practical goal.
Designed for control at the tip
Hakuhodo emphasizes how the tip behaves on skin — staying responsive so you can place and blend with confidence. When the brush follows your hand without hesitation, everyday makeup becomes more repeatable and less stressful.
Places to try, not just to buy
With locations such as the Kyoto flagship, the Minami-Aoyama shop in Tokyo, and the Hiroshima head office showroom, you can choose with your hands, not only with photos. The Aoyama shop also offers consultations on brush selection and use.
A wide brush world, including OEM
Beyond makeup brushes, Hakuhodo handles OEM and special orders across many fields — fine art, calligraphy, detail, nail, and even industrial brushes. The same core skill is tuned to different purposes.
PRODUCTS Featured Products & Services
Hakuhodo Makeup Brush J110 (Cheek, Round-Flat) — Kumano
A cheek brush listed as "J110 Cheek Round-Flat." A classic option for blush application with a dedicated, soft-tipped tool.
View DetailsHakuhodo Makeup Brush 3-Piece Set — Kumano
A compact 3-piece starter set covering base and point makeup. Good when you want to build a basic routine in one purchase.
View DetailsHakuhodo 5-Piece Starter Makeup Brush Set — Kumano
A 5-piece starter set for daily makeup. A clean way to get a well-rounded first collection without overlapping tools.
View DetailsHakuhodo 7-Piece Makeup Brush Set — Kumano
A full 7-piece set covering base through point makeup. A practical choice when you want broader coverage at once.
View Details