CANMAKE
Cute, affordable, high quality — Japanese drugstore makeup that never compromises on fun.
CANMAKE is a Japanese makeup brand founded in 1985 by IDA Laboratories, built on the idea that makeup should be cute, affordable, and genuinely high quality. Sold at drugstores and variety stores across Japan, the brand covers everything from base makeup to cheeks, eyes, lips, nails and fragrance (Make me Happy). In 2025, CANMAKE celebrated its 40th anniversary and continues to expand internationally, with availability in 12 or more countries.
PROFILE Company & Brand Story
CANMAKE was launched in 1985 by IDA Laboratories with the goal of making makeup accessible and enjoyable for everyone.
The brand's core concept — "cute, affordable, high quality" — has remained consistent, helping it earn a devoted following among teens and young adults as an entry point into everyday makeup.
Products span all categories: base makeup (UV primer, pressed powder), cheeks, eye makeup (palettes, liner), lip (tint, gloss), nails, and the Make me Happy fragrance line.
The Girly, Pop & Shiny aesthetic runs through the packaging — floral embossed blushes, glitter palettes and cheerful color stories that make the brand instantly recognizable on the shelf.
In 2025, CANMAKE marked its 40th anniversary with pop-up events, limited editions and fan-participation campaigns. The brand is now available in 12 or more countries, carrying Japanese drugstore culture to international audiences.
Founded in 1985: a pioneer of Japanese drugstore beauty
CANMAKE has been a go-to brand for first-time makeup wearers and trend followers alike since its launch in 1985. Its mix of playful packaging and genuinely functional formulas has kept it relevant for four decades.
"Cute, affordable, high quality" — the founding principle
The brand's long-standing philosophy is that good makeup should not require a high price tag. Affordable products with on-trend colors, comfortable textures and cute packaging are the standard, not the exception.
Full range from base to fragrance
CANMAKE covers a complete makeup routine: UV primers, pressed powder, blush (including the popular Glow Fleur Cheeks), eye palettes, gel liner, lip tints and gloss, nail color, and the Make me Happy roll-on fragrance range.
40th anniversary in 2025 and international expansion
CANMAKE celebrated 40 years in 2025 with pop-up stores, limited anniversary items and fan-vote color initiatives. The brand is now sold in 12 or more countries, bringing Japanese drugstore makeup to a global audience.
PRODUCTS Featured Products & Services
CANMAKE Glow Fleur Cheeks — Blush, Made in Japan
A blend-type cheek powder with both shiny and matte tones in one palette. Mix for a dewy or soft matte look.
View DetailsCANMAKE Marshmallow Finish Powder — UV, SPF50/PA+++
A pressed powder that blurs pores and uneven texture with a soft matte finish. Includes SPF50/PA+++ for everyday UV protection.
View DetailsCANMAKE Silky Souffle Eyes — Eye Shadow Palette
A matte-dominant 4-color eyeshadow palette with a creamy, skin-adhering texture. Buildable without looking heavy.
View DetailsCANMAKE Mochi Plump Tint — Lip Tint
A lip tint with a plumping effect and glossy finish. Cool, melting texture that delivers a hydrated, fuller-looking lip.
View DetailsMEDIA Media, Awards & Initiatives
- CANMAKE is one of the most recognized Japanese drugstore makeup brands in Asia and beyond. Its products are regularly featured in Japanese beauty media and have strong word-of-mouth traction internationally.
- The 40th anniversary in 2025 included pop-up events across Japan, collaboration campaigns with magazines, and limited fan-vote editions — reflecting the brand's close relationship with its community.