CEZANNE

Cezanne Cosmetics was born in 1964. It started within the Ida Corporation group from the desire to deliver high-quality yet affordable cosmetics to Japanese women. For over 60 years since founding, it has continued to be loved as a cosmetics brand that can be casually picked up in daily life — centered on drugstores and mass retailers.

The brand keywords are "always reassuring, always beautiful" and "to remain unchanged, keep changing." While updating formulations, textures, and color ranges in line with changes in the times and lifestyles, the brand proposes a wide range of items from basic to trendy — centered on the desire that everyone can enjoy makeup in their own way.

In recent years, through beauty messages, video content, and SNS, the brand clearly communicates trend makeup and the basics of makeup. With many items earning high evaluation on review sites — such as the popular "Sebum Shine Prevention Primer" and "Pearl Glow Highlight" — the brand continues to respond to voices saying "even at petit prices, I don't want to compromise on the finish."

"High quality × low price" you can keep using every day

Since its birth in 1964, the brand has been committed to balancing quality with affordable prices — aiming for "cosmetics that you can always keep close by." From foundations and primers to color items, the price range is approachable at drugstores, and it has gained support from a wide range of generations — from students to adults.

Simple formulations and commitment to Japan-made

Under the banner of "safe, secure, simple formulations," the contents of all items except miscellany are unified as Japan-made. Through patch testing* and formulation design that strips away unnecessary ingredients as much as possible, the brand values "ease of continued use" precisely because these are things that touch the skin every day. *This does not mean skin irritation will not occur in everyone.

EYES / LIPS / FACE / SKIN CARE… covering total makeup

A lineup that completes full makeup — "EYES" with eyebrow pencils, eyeliners, mascaras, and eyeshadows; "LIPS" with diverse colors; "FACE" covering blush, highlight, foundation, and primers; plus skincare, hair & nail, and beauty tools.

Three kindnesses: to the environment, to customers, and to the skin

While reducing resource waste through refills and simple package design, leveraging customer voices in product improvement, and putting in as little as possible of what is unnecessary for the skin — from the three perspectives of "kindness to the earth," "kindness to customers," and "kindness to the skin," the brand aims to be a brand that can stay close for a long time.