Shinryoku Sabo — Ise Deep-Steamed Tea Specialty Shop

Mie Prefecture — known as a tea region alongside Shizuoka and Uji. Matsusaka City Iinan-cho Kahada Gorge — located inland — is nature-rich land surrounded by clear streams and mountains. Here — Shinryoku Sabo has continued its work as a tea farmer. Cool climate and large day-night temperature differences — are the optimal conditions to grow tea leaves packed with umami and aroma. In the tea field spreading in front of the shop — today as well — staff carefully face field work while confirming each leaf's condition.

In 1999 — from the thought of regional tea farmers wanting "to leave the tea industry and this scenery for the future" — established Shinryoku Sabo as an agricultural production corporation. In 2001 — completed a 200kg-line tea processing factory — and in 2004 — opened the new Iinan main store with an adjoining Japanese tea cafe. Since then — through new building construction and Tsu branch opening — while arranging a system cooperating field, factory, and store — advancing infrastructure building to deliver Ise tea's appeal to more people.

Sincere stance toward tea making and region-rooted activities are also evaluated at contests and certification systems. Numerous track records — Emperor's Cup at Agriculture Festival Regional Specialty Division, Mie Brand certification, Minister of Agriculture Awards at Ise Tea and Kansai Tea Contests, and JGAP and ASIAGAP acquisition — are the result of the accumulation of each work in the field, and detailed ingenuity in tea processing and blending.

On the other hand — Shinryoku Sabo thinks "tea comes to life precisely in daily life." At the Iinan main store's Japanese tea cafe — you can easily enjoy a cup brewed in a kyusu while viewing a Japanese garden. Holding tea classes and workshops visiting prefectural offices, schools, nursing homes, and workplaces — conveying ways to brew and taste tea. Also at venues outside the prefecture — Mie Terrace in Nihonbashi, Tokyo, department store event spaces, art shop mikke, and Ise Shima Marche — transmitting Ise tea's appeal.

Recently — through cooperation with "mirume Shinryoku Sabo" — born in the Endoji area of Nagoya — also challenging new ways to enjoy Ise tea. Through roasting experiences, taste comparisons, latte art and tasting events, and crowdfunding — with the stance of "fun over correctness" — spreading the culture of casually enjoying Japanese tea. Delivering the story of one tea leaf starting from soil-making — along with a daily cup. That is the brand story Shinryoku Sabo cherishes.

Tea-farmer-direct. From soil-making to the cup in your hand

Shinryoku Sabo is a tea-farmer-direct tea shop launched by a tea farmer in Iinan-cho, Matsusaka City, Mie Prefecture. Engaging in 6th-sector industry consistently performing from tea field soil-making, seedling making, cultivation, harvest, tea processing, blending, packaging, to sales — all tea is 100% in-house tea leaves. As face-visible producers — continuing tea making responsible for both flavor and safety.

"Deep-steamed sencha" of umami and richness — grown in Ise tea's home, Kahada Gorge

In front of the shop — tea fields spread across — and beyond that — the scenery of Kahada Gorge surrounded by clear streams and mountains continues. Tea leaves slowly grown in cool climate and large temperature differences have thick flesh — and accordingly astringency — but by the "deep-steaming method" — steaming 2-3 times longer than usual — finished into Ise deep-steamed sencha with mellow umami and richness. Characterized by deep green color where you can't see the bottom of the cup, and syrupy mouthfeel.

Emperor's Cup, Minister of Agriculture Award, Mie Brand. Award history that speaks of certain quality

Shinryoku Sabo's tea — its stance toward tea making and quality evaluated — has been honored with numerous awards: "Emperor's Cup" at the Agriculture Festival Regional Specialty Division, Minister of Agriculture Award at Ise Tea and Kansai Tea Contests, and Mie Brand certification. Treating awards as just passing points — while cherishing daily field work and the accumulation at tea-making sites — committed to "daily cup being delicious."

JGAP & ASIAGAP acquired. Thorough production management and traceability

In 2012 — acquired JGAP certification — and then stepped up to the international agricultural certification ASIAGAP. Properly arranging pesticide and fertilizer management records, work procedures, and safety check items — also arranging a production system considering tea field and factory hygiene management and environmental conservation. Being "Ise tea that can be drunk with peace of mind — not just delicious" — is Shinryoku Sabo's great commitment.

"Japanese tea cafe" overlooking a Japanese garden, and online shop delivering nationwide

At the Iinan main store — adjoining a Japanese tea cafe where you can enjoy freshly-brewed tea and handmade Japanese sweets and desserts while viewing a Japanese garden. While being wrapped in the aroma of tea censers and the sound of waterfalls — experience the real Japanese tea deliciousness brewed in a kyusu. In addition to directly-managed stores and event sales at various places — shipping nationwide from the online shop: year-round products, seasonal limited assortments, and Ise tea sweets.

Exchange, tea education, and collaboration transmitting Ise tea's appeal

Through various collaborations — proposing new ways to enjoy Ise tea: the green tea latte art project "IINAN Iina! LATTE" with local high school students, tasting events at prefectural events and Mie Terrace, cooperation with mirume Shinryoku Sabo (Nagoya), tea matching meat dishes and latte mix, and Ise tea yokan. Through regional exchange, international exchange, and tea education — transmitting Ise tea's appeal domestically and overseas.