LLC Baton

Baton LLC's roots are in representative Mr. Kosuge's thought "we want to pass regional goodness like a baton to the next generation." While involved in local government PR projects — encountering the current state where appeal rooted in history, culture, and climate isn't fully conveyed — thinking he wanted to fulfill his own role connecting "place," "people," and "products" — established a company based in Minami-Awaji City in 2020.

The company name "Baton" embeds the meanings of "ba" of place, "to" of wholesaler, and "n?" of awareness. Through wonderful places and things in various regions — sudden awareness arises in daily life — and that awareness becomes mental richness inherited to the next era. To birth such circulation, the company develops business in three pillars — "Awaji Village Making," "Regional Resource Regeneration Solutions," and "Hoshi no Hayashi ni Tsuki no Fune."

In Awaji Village Making — planning products that pay respect to regional history and industry — like "Awaji Kawara Futa" using Awaji tiles for kamameshi lids, and gift boxes assembling Minami-Awaji City specialty products. In "Regional Resource Regeneration Solutions" — utilizing vacant properties as vertical hydroponics equipment "Awaji no Hatake" and container-type gibier processing facilities — challenging social problems like agricultural damage, urban concentration, and employment issues.

Furthermore, in "Hoshi no Hayashi ni Tsuki no Fune" — developing firepits incorporating the Ultraman worldview — developing products that birth three-generation dialogue at camp scenes. While leveraging local materials and techniques — by multiplying with pop culture and tourism — also engaging in mechanism-building that brings new fan layers to the region. Gently "weaving" Minami-Awaji's history, present, and future living through products and services — that is Baton LLC's work.

The philosophy is "inherit and weave" — work connecting regional memory and life

Baton LLC is a company that — for the purpose of "conveying history and culture built by predecessors to future generations in better form" — excavates regional resources centered on Minami-Awaji City and re-edits them into products and services. Initiatives that look disparate at first glance — tourism, food, manufacturing, vacant house utilization — are reconnected by the single thread of "inherit and weave."

Turning vacant houses into future farms with indoor vertical hydroponics "Awaji no Hatake"

Centered on completely indoor vertical hydroponics equipment "Awaji no Hatake" — developing business that converts vacant houses and properties into food production bases. As a model easy to challenge even for agricultural beginners and migration hopefuls — simultaneously aiming for employment creation, food self-sufficiency rate improvement, and regional community regeneration. Through combination with container-type gibier processing facilities and DMM Gibier BOX — also contributing to wildlife damage countermeasures and new regional revenue source creation.

Awaji tile x kamameshi "Awaji Kawara Futa," and "Awaji Shoten" gathering island recommendations

"Awaji Kawara Futa" — a kamameshi lid using Awaji tiles, one of Japan's top three tiles — is a product unique to the region, developed over 3 years with local tile craftsmen. At "Awaji Shoten" — starting with this "Awaji Kawara Futa" and "Awaji Kawara Meshi Set" — the shop owner who is also a Minami-Awaji City-certified tour guide selects "island recommendations" — delivered nationwide as gift boxes.

Gibier deli items and Ultraman firepit — local content enjoyable across generations

Retort deli items using Awaji Island-grown boar meat — like "Island Boar Easy Ragout Sauce" and "Island Boar Spicy Gibier Ajillo" — a popular series letting you casually enjoy gibier at home. Plus the firepit "Fantasy Firepit Series Ultraman Edition" — themed on the 1966 broadcast "Ultraman" — designs time where three generations sit around the firepit and talk — challenging mechanisms connecting content with the region.