ITOYA

Founded in 1904, ITOYA has grown as a Ginza-based stationery specialist. With its flagship store and broader operations, it has cultivated a culture around writing and creative time. Basic company details are publicly shared, reflecting a long-standing presence in the city.

One signature original item is the Free Diary series. With no printed dates, it lets you begin at any time. A gray cover, colorful endpapers, a copper-foil edge, and perforated corners bring both usability and a refined look to everyday planning.

The lineup is easy to choose from. Pocket-size formats include weekly spreads, a 24-hour weekly layout, and monthly blocks. The A5 size offers vertical and horizontal styles, so you can pick based on how you write and how much space you need.

Beyond products, ITOYA supports long-term use through services and related items. Companion tools for diaries, leather covers, personalization, and aftercare pathways are all part of the experience. In-store and online, it connects the joy of choosing with the comfort of using.

A Ginza icon since 1904

ITOYA was founded in 1904. The red paperclip has become a familiar landmark in Ginza. It offers more than tools—it makes the time you spend choosing and writing feel comfortable.

Originals and global classics

From pens and paper to leather goods, the selection covers everyday needs and thoughtful gifts. Original diaries, writing instruments, and limited items add options that suit different tastes.

The freedom of the Free Diary

The Free Diary series has no printed dates, so you can start whenever you need it. Split pages by projects, keep a life log, or build a habit tracker. The format naturally adapts to your ideas.

Personalization that feels yours

Name engraving and services like Note Couture help you shape a notebook to your preferences. Paper, cover, and finishing details change the mood. It turns daily notes into a small, special ritual.