Towel Museum

Towel Museum frames a visit around a simple idea: see, learn, and imagine. The floor guide describes a place where art, nature, and a relaxed sense of time welcome you, no matter when you arrive.

If you are curious about craftsmanship, the Museum Academy is an easy starting point. By following the sequence of machines—carding to weaving—you can get a clear picture of how towels take shape, step by step.

For an art-focused route, the exhibition list is a good guide. It presents both special and permanent exhibitions, and also notes that paid exhibitions require a ticket purchase.

Between galleries and shops, you can slow down with a café break or a full meal. And if you want fresh air, the Museum Garden adds a seasonal walk—an unhurried ending that fits the museum’s pace.

Company & location (Imabari, Ehime)

The shop name is “Towel Museum” and the operating company is Ichihiro Co., Ltd. The facility is located at 2930 Asakurakamiko, Imabari City, Ehime (799-1607), and the main phone number listed is 0898-56-1515.

Museum Academy: learn the towel-making flow

The Museum Academy introduces towel manufacturing steps through key machines and processes. It lists carding (梳綿機), drawing (練条機), roving (粗紡機), spinning (精紡機), winding (巻糸機), and weaving (織機), explaining what each stage does as the material becomes thread and finally towel fabric.

Special & permanent exhibitions

The exhibition list includes a special exhibition titled “SNOOPY Hug Your Happiness.” It also introduces permanent exhibitions such as “Into the world of Moomin” and “The world of Cathy Nakajima: Bringing Hawaiian breeze to you.” Paid exhibitions are noted as requiring a ticket purchase.

Food, breaks, and the Museum Garden

The Museum Café is listed as open from 9:30 to 18:00 (last order 17:30), with morning and lunch time slots shown. The Chinese restaurant “Wang Fuu Jing” is listed as 11:00–14:30 (L.O. 14:00) and 17:00–20:30 (L.O. 20:00). The Museum Garden introduces seasonal plants such as cherry blossoms, ume, azalea, mokkoubara, and a metasequoia-lined path.