LAPOPPO FARM

Lapoppo Farm keeps things delightfully straightforward: sweet potatoes come first. The brand takes the natural sweetness and aroma of "imo" and turns it into treats that feel familiar, yet a little special.

Behind the brand is Shirohato Foods Corporation, which describes its business as integrating farming, manufacturing, and sales. That structure helps bridge the gap between the field and the final treat — so sweet potatoes can be enjoyed in the form that suits them best.

The Potato Apple Pie is a flagship. It combines sweet potatoes from the company's direct farms with apples for a crisp bite, and the brand also mentions a reduced-sugar finish. Serve it warm for a toasted aroma, or chilled for a moist, steady sweetness.

For a more "one-piece" indulgence, the whole baked sweet potato topped with sweet potato cream is a standout. The sweet potato is slowly cooked at low temperature to bring out its sweetness, then finished with a smooth layer that adds richness without losing the core flavor.

Lapoppo Farm also refreshes classics. Its "Bicho Daigaku-imo" is described as containing 10 billion lactic acid bacteria per 90g, with a store-only almond version noted as well. Kenpi is offered as "Oimo Mitsu Kenpi," made with syrup derived from baked sweet potatoes and developed in many flavors.

With shops across multiple regions in Japan and an official online store, Lapoppo Farm is easy to bring into everyday life. Add in initiatives like the sweet potato stock owner program and ongoing projects tied to its farming village, and you get a brand that invites you to enjoy not just the sweets, but the story behind them too.

A sweet potato brand with a "from the fields" mindset

Lapoppo Farm is built around the natural character of sweet potatoes. Shirohato Foods Corporation positions itself as a company that integrates farming, production, and retail — bringing a field-first approach to how its sweets are made and enjoyed.

The No.1 classic: Potato Apple Pie

One of Lapoppo Farm's best-known items is the Potato Apple Pie, combining sweet potatoes from its direct farms with crisp apples. The brand also notes a reduced-sugar finish, and the pie is designed to be enjoyed both warm and chilled.

Whole baked sweet potato topped with sweet potato cream

A signature idea in the lineup: a whole baked sweet potato, slowly cooked at low temperature to bring out sweetness, finished with a layer of sweet potato cream. It's simple, rich, and visually satisfying when sliced.

Candied sweet potatoes and kenpi with playful variety

From "Bicho Daigaku-imo" (candied sweet potatoes) described as containing 10 billion lactic acid bacteria per 90g, to "Oimo Mitsu Kenpi" made with syrup derived from baked sweet potatoes, the brand keeps familiar snacks fresh with new twists and flavor options.