Kitamura Makura
A pillow made for a better "good morning."
Founded in 1923 in Nagoya, Kitamura began as a textile merchant and later expanded into bedding manufacturing. Today the company is based in Kitanagoya, Aichi, specializing in pillow planning, manufacturing, and sales. Its direct store "Kitamura Makura" features the Gymnast series designed around natural turning during sleep, along with square pillows, covers, and adjustment options. Many models use multiple inner chambers, so you can add or remove fillings to fine-tune height and feel at home. A clear adjustment guide, a one-time free filling service (shipping included) for eligible pillows, and pre-shipment finishing and inspection help make pillow shopping feel straightforward.
Why We Love It
Start with the "Height Adjustment" guide and check how your neck feels on your back and on your side. If it feels a little off, add or remove fillings and take your time to find your sweet spot. Swap covers by season — towel-pile for warm nights, smooth cotton knit when you want a lighter touch. If the pillow settles over time, the one-time free filling service is a nice way to refresh it. And if you prefer trying first, use the stockist list to find a place to test the feel in person.
PROFILE About the Company / Workshop
Kitamura's story begins on February 11, 1923, in Chojamachi, Naka Ward, Nagoya, as a textile merchant called Kitamura Shoten. The business later moved into bedding manufacturing and sales in 1973. With a growing focus on sleep pillows, it evolved into today's Kitamura Japan, creating pillows from Kitanagoya, Aichi — always with the idea of helping people greet the morning in a better mood.
The signature lineup is the Gymnast series. It is designed with nightly turning in mind, combining shape and filling placement as a system. Many models use multiple inner chambers so you can adjust height and firmness by moving fillings. Some designs use six chambers with several materials, letting you tune the feel from the neck area to the head.
The store also offers square pillows, a wide range of covers, and adjustment options. Covers include towel-pile types, cotton knit, and even options labeled as Imabari towel, plus silk covers for certain models. Kids sizes, mini pillows, bedroom accessories, and care items are also available so you can set up your sleep space in one place.
Support continues after purchase. For eligible pillows, you can order a one-time free refill of fillings (shipping included), useful when the pillow feels a bit low or settles with use. Requests are handled by phone, email, or fax. Orders are finished and inspected on the shipping day and typically ship the next business day. A stockist list is also provided for those who want to try the feel in person.
Since 1923: pillows planned, made, and sold by specialists
Starting in Nagoya as a textile merchant in 1923, the company expanded into bedding in 1973 and focused its craft on sleep pillows. Today it works from Kitanagoya, Aichi, handling planning, manufacturing, and sales under one roof.
The Gymnast series, inspired by turning during sleep
Gymnast is built around natural movement at night. The lineup includes bean-shaped designs and models made for quick, easy adjustment before bedtime. Matching covers and related items are part of the same ecosystem.
Multi-chamber construction for fine height and feel tuning
Many pillows are divided into several inner chambers so fillings can be added or removed to adjust height and firmness. The brand also provides clear tips for back-sleeping and side-sleeping checks, helping you tune the pillow over time.
After-purchase support, plus pre-shipment finishing checks
A one-time free filling service (shipping included) is available per pillow, helpful when you want to tweak height or refresh the feel. Products are finished and inspected on the shipping day, with next-business-day dispatch as the usual timeline, and support is available by phone.
PRODUCTS Featured Products & Services
Contains promotional content
Gymnast Plus (KM03J)
A classic bean-shaped model designed to support turning. Fillings can be adjusted for height, and the pillow is washable. Offered in multiple height options.
Gymnast Colon (KM05)
A model that uses "ote-dama" style filling units for easy height adjustments before sleep. Built for quick re-tuning so you can dial in the feel without a long setup.
Gymnast Kids (KM02)
A kids-focused option within the Gymnast series. Designed as a size-friendly choice while keeping the same lineup concept, with options that match growth stages.
Slept Pillow
A standard rectangular pillow with a curved inner structure. It uses elastomer pipe filling across the surface and allows section-by-section adjustment via zippers. Sized to fit common 50x70 cm pillowcases.
LINKS Official Links / Social Media
- Official Website https://ohayo-kitamura.com/
- Online Shop https://ohayo-kitamura.com/collections/pillows
- Contact Form https://ohayo-kitamura.com/pages/faq
- X (Official) https://twitter.com/kitamura_makura
- Height adjustment guide https://ohayo-kitamura.com/pages/height-adjustment
- Free filling service https://ohayo-kitamura.com/pages/free-filling-service
- Stockists (try in stores) https://ohayo-kitamura.com/pages/km03j-stockists
- Rakuten store https://www.rakuten.co.jp/makura-kitamura/