Kurashi no Kogeifu

Nakagawa Masashichi Shoten has continued making tools for daily life together with the crafts of various parts of Japan — rooted in the linen weaving business founded in Nara in Kyoho 1 (1716). Currently, under the vision of "energizing Japanese crafts," the company widely develops businesses — daily goods, clothing, food, and even town building.

Born within that, "Kurashi no Kogeifu" is a project that once again shines light on cloth craft and reconstructs it as interior textiles suitable for current living. Beyond the beauty of cloth itself, even the shadows born when hung in a room and the layering with outside scenery are part of the design.

While relearning techniques of various places — kogin-zashi, Ainu embroidery — the brand adjusts patterns, stitches, and weaving to rhythms that match modern living spaces. While maintaining respect for traditional designs, the brand tailors expressions easy to incorporate into daily life through new patterns and color schemes.

Cloth is a presence whose softness and texture increase the longer it is used, layering memories of daily life. Kurashi no Kogeifu — so that this flavor of time can also be enjoyed — pays attention to durability and maintainability while passing Japanese cloth culture to the future.

Energizing Japanese crafts through cloth

A cloth project born from the vision of "energizing Japanese crafts" held up by Nakagawa Masashichi Shoten — a long-established shop with 300 years of history. As interiors connecting production area techniques with daily life, the brand reinterprets Japanese craft cloths for current living.

Changing the scenery of a room with a single piece of cloth

Hang on a wall, drape by a window, lay on a shelf. Kurashi no Kogeifu — tapestries, thin cloths, and floor cloths — is designed so that just moving a single piece of cloth can completely change the impression of a space. You can easily change the scenery to match seasons and moods.

Deeply exploring five cloth techniques

Focusing on five techniques — kogin-zashi, yokofuri shishu, Ainu embroidery, sashiko, and sakiori — the brand carefully traces history and background while bringing them into designs. The characteristic is not simply tracing traditional patterns, but re-editing them into scales and colors that fit modern living.

Aiming for cloth making that continues 100 years from now

A project that faces production areas with the goal of cloth that can be continuously made for a long time, not as a temporary trend. While aligning the makers' techniques with users' sensibilities, carefully brushing up repeatedly, the brand explores the form of Japanese cloth that connects to the next 100 years.