Kinoko Wadai (Bikkuri Maitake) — Kinoko World

Kinoko Wadai Co., Ltd. (Kinoko World) is a mushroom maker specializing in maitake production in Kuragano-cho, Takasaki City, Gunma Prefecture. Since starting maitake making in 1981 — while repeating trial and error and establishing a stable production system — has walked aiming to remain "a high-quality maitake producer."

In 1994, incorporated as Kinoko World Co., Ltd. — then later constructing a new factory. Production capacity starting from 600kg daily — currently expanded to 1,600kg daily — while the quality-first stance is consistent since founding. By polishing air, mastering temperature, and continuing to improve growing light — birthing maitake with fragrant and crisp chewy texture and beautiful cluster appearance.

Among the maitake cultivated at Kinoko Wadai — the carefully selected premium product is "Bikkuri Maitake." Characterized by size and presence that makes you "surprised," maitake-specific rich aroma, and umami and crunchy texture spreading with each chew — chosen even at professional sites like restaurants, catering, and ekiben.

At the factory — from substrate making to medium sterilization, inoculation, cultivation, sprouting, generation, harvest, and weighing/packaging — preparing manuals for each process — with each employee taking responsibility for work. With annual harvest of about 300 tons and about 30 employees — daily improvement continues with the thought "we want to deliver tastier, more beautiful maitake."

At the direct sales shop "Kinoko World Direct Store" attached to the factory — fresh maitake starting with Bikkuri Maitake, and the maitake rice cooking base, line up. Of course the local dining tables — also as a place where nearby visitors can casually drop by — staff welcome with smiles. Going forward, Kinoko Wadai will continue connecting the appeal of maitake raised by Gunma soil and air — to various places in Japan and to the future.

Devoted to maitake for over 40 years — a specialized producer of "Bikkuri Maitake"

Kinoko Wadai is a specialized producer that has walked devoted to maitake since starting maitake making in 1981. While establishing a production system on the scale of 1,600kg daily — continuing to pursue high-quality maitake committed to aroma, flavor, chewiness, and visual beauty. The proud maitake reached through years of trial and error and improvement — is the carefully selected premium product "Bikkuri Maitake."

Thorough environment-making — "polishing air, mastering temperature, improving growing light"

To stably deliver the best maitake anytime — at cultivation sites, finely controlling air purification, temperature management, humidity, and growing light. From substrate making to inoculation, cultivation, sprouting, generation, harvest, and weighing/packaging — at each process, pursuing optimal environmental conditions — maximally drawing out maitake's original potential.

Fresh and safe maitake — direct from the Gunma factory

Maitake harvested at the factory in Kuragano-cho, Takasaki City — mainly shipped to markets, restaurants, and bento companies — also sold for home use from the direct sales shop attached to the factory. Through measures like foreign object contamination prevention, temperature management, and speedy shipping — repeating site-level ingenuity so it reaches customers in safe, high-freshness condition.

Also home-enjoyable maitake processed goods like rice cooking base

Beyond signature fresh maitake — the "Rice Cooking Base" lavishly using quality maitake is also popular. Finished so just placing in the rice cooker — pro-flavor maitake rice can be enjoyed — with variations also assembled like the "Chittonbei size" easy for single-person use.