Kanebo Cosmetics

The origin of Kanebo Cosmetics goes back to late 19th-century Japan. Starting from cotton spinning, soap and face wash born of silk research led the company toward "making things that keep skin beautiful," and in the 1930s it launched its full-scale cosmetics business.

Today, as a core company carrying the cosmetics business of the Kao Group, it covers a broad range of categories — skincare, base makeup, point makeup, hair care and body care. Through diverse brands, it proposes solutions tuned to skin concerns and changes in lifestyle.

A distinctive feature is the lineup of brands with their own clear worldviews — premium skincare "SENSAI"; the global brand "KANEBO" with its "I HOPE." message; "LUNASOL," which draws out expression through color and texture; and "KATE," which leads self-makeup.

Going forward, while cherishing kindness to the skin, high functionality and a sensibility close to the user's feelings, the company aims to remain a brand that delivers hope and confidence beyond "beauty."

A "from cotton to cosmetics" story spanning over 130 years

Starting in 1887 as a cotton spinning business, the company expanded into soap and cosmetics through silk research. Many years of material research and formulation technology form the foundation of today's skincare and makeup products.

A diverse brand portfolio

KANEBO, LUNASOL, KATE, DEW, freeplus, suisai, SENSAI, LISSAGE and many more — a wide range of brands at different price points and styles. The appeal is a lineup you can choose by age, skin type and lifestyle.

Global reach that fits people's lives around the world

Centered on Asia and Europe, the business operates in over 50 countries and regions. Facing each country's culture and sense of beauty, it earns support globally through fine-grained, Japan-born manufacturing.