ENCHANT

COLOR TECH Inc. started as a planning and design company doing production with color and technology — the nail brand born within is ENCHANT. From the desire to let people who spend busy days easily enjoy fingertip fashion at home as well, the development of semi-cured gel nail stickers began.

Aiming for both gentleness to nails and design quality, product development continued over two years of joint research. Verifying detailed conditions — adhesive structure, gel layer, gloss and durability after light curing — the brand built a production system within Japan before reaching the brand launch.

The brand was unveiled through crowdfunding, followed by a full-scale brand launch on November 11, "Nail Day." Together with the opening of the online shop, deployment at pop-ups and select shops also expanded — putting effort into creating places where people can actually try samples.

From 2025 onward, through the introduction of the 2nd collection, expanded handling at department stores, select shops, and ethical markets, and deployment on wholesale sites for buyers, the brand is steadily progressing as one that delivers small flutters of joy to daily life from fingertips.

Japan-made gel nail stickers considerate of nails and environment

Centered on semi-cured gel nail stickers born from over two years of joint research. From planning to manufacturing in Japan, the original structure blending nail care ingredients is designed to suppress the burden on nails while letting you enjoy the gloss and color payoff unique to gel.

Minimal designs that suit any gender or age

The brand's initial collection pursued designs not too leaning toward "cute," centered on tones like black and gray. Based on monotone and nuance colors, the brand values designs that tighten the impression of fingertips regardless of gender or age.

Collection expansion inspired by art and material textures

The 2nd collection develops designs inspired by motifs such as the freshness of fruits, the textures of ceramics, Impressionist paintings like Renoir, and the Choju-jinbutsu-giga scrolls. With a composition focusing on one motif, the brand gives shape to a world view where small art resides on fingertips.

Production considerate of vegan and cruelty-free values

Beyond nail stickers themselves, related items such as nail remover also emphasize plant-derived ingredients, vegan, and cruelty-free values. The brand aims to increase choices that consider not only nails and skin but also the environment.