Oiseushi - Oise Chikusan LLC

Oise Chikusan — with stables in nature-rich Taiki Town, Mie Prefecture — is a family-managed livestock farm involved in livestock since the grandfather's generation. Through long years facing cattle breeding — arrived at the thinking "raising healthy cattle leads to reassuring, safe, and delicious meat" — and from that thought — was born the new Mie brand beef "Oiseushi."

In the background of Oiseushi's concept — the story of "Ise no Kuni" — the land that has walked history together with Ise Grand Shrine. From Kuwana in the north to Ise, Iitaka, Taki, and Watarai in the south — also appearing in the Nihon Shoki and Kojiki as a large country of 13 districts — Ise no Kuni. In the rich land where Amaterasu Omikami is said to have called "Umashi Kuni" — wishing "a beautiful, good country; I want to stay in this country" — Oiseushi is nurtured.

At the breeding site — emphasizing animal welfare thinking — focusing energy on reducing cattle stress and disease. At the cattle barn — while observing each animal's health state and fat condition — feeding eco-feed centered on domestic — blending low-pesticide rice straw with rice bran, husks, mushroom bed, and wheat bran. Without relying on automatic feeders — by giving by hand daily — performing cattle health management as if a personal trainer.

Also — Oiseushi's deliciousness is verified not only by senses but also by scientific approach — quantifying umami components. With deep richness umami of lean meat and mellow sweetness from beautifully-entered marbling well-balanced and coexisting — to get closer to the ideal flavor of "juicy and soft, yet with a clean aftertaste" — daily improvements in breeding methods and feed blending continue.

That flavor also has excellent compatibility with meat sushi and Japanese cuisine — at "Wa-niku [Oniku] Kanegoto" — opened near Ise's Geku Sando — providing course cuisine using various Oiseushi parts. Through dishes combined with Ise-Shima's seasonal ingredients — expressing Ise no Kuni's rich climate on one plate. Going forward — through restaurant handling, planning, and product development — delivering Oiseushi's appeal to dining tables and dining-out scenes nationwide — as "luxury beef born from Ise no Kuni walking together with Ise Grand Shrine."

A brand beef born from "Ise no Kuni" — walking together with Ise Grand Shrine

Oiseushi is a new brand beef growing in "Ise no Kuni" — continuing from Kuwana in the north to Ise, Iitaka, Taki, and Watarai in the south. Ise no Kuni — where Amaterasu Omikami is said to have called "Umashi Kuni" — wishing "a beautiful, good country; I want to stay in this country." Meat receiving the clean water and rich nature's blessings of this land — which has developed together with Ise Grand Shrine — is finished into a flavor where lean meat richness and high-quality marbling beautifully harmonize.

Raising about 100 cattle in Taiki Town's natural environment — surrounded by mountains, rivers, and sea

Oiseushi's cattle barn is located in Nohara, Taiki Town, Watarai District, Mie Prefecture. With a barn of about 300 tsubo — in scenic land surrounded by mountains, rivers, and sea — raising about 100 Japanese Black cattle. Taiki Town — where primary industries like agriculture, forestry, and fisheries flourish — is an area abundant with nature's blessings — and that environment supports the cattle's healthy growth.

Clean water of the clear Miyagawa basin and eco-feed from domestic, low-pesticide ingredients

The Miyagawa flowing through Ise no Kuni — a first-class river — is known as a clear stream that has shone as Japan's number-one in water quality surveys many times. Adopting eco-feed uniquely blended with as much domestic ingredients as possible — centered on low-pesticide rice straw — with rice bran, husks, mushroom bed, and wheat bran. By making the feed balance close to what cattle originally ate — balancing cattle health and environmental consideration.

Animal-welfare-compliant breeding — putting cattle health first

At Oise Chikusan — based on "animal welfare" thinking also recommended by the Ministry of Agriculture — thinking that reducing livestock stress and disease leads to safe livestock product production. Thoroughly enforcing a hand-feeding style while watching each animal's condition — not automatic feeding — supporting healthy body building while preventing fat excess. By accompanying as the cattle's "personal trainer" — realizing meat quality with excellent balance of quality fat and lean meat.

Flavor with excellent lean meat and marbling balance — verified by quantifying umami

Oiseushi is a brand beef pursuing both lean meat's original umami and deep richness from fine marbling. Characterized by being soft and juicy yet with a clean aftertaste not too heavy. By quantifying and analyzing umami components — also confirmed to have strong "umami." Suited for meat sushi and Japanese cuisine — also meat receiving high evaluation from chefs.

Oiseushi course cuisine enjoyable at "Wa-niku [Oniku] Kanegoto" in Ise

At "Wa-niku [Oniku] Kanegoto" — near Ise Grand Shrine's Geku Sando — providing brand beef as Japanese-cuisine-style course cuisine combining lunch short courses or Ise-Shima seasonal ingredients with various Oiseushi parts. At live-feel counter seats — can fully enjoy diverse styles of Oiseushi: grilled, steak, and meat sushi (reservation-only).