Brand & Maker Overview

Konnyaku and Shimonita Negi Zeitaku-an

Direct from the home of Shimonita — "luxurious" flavors of konnyaku and Shimonita negi.

"Konnyaku and Shimonita Negi Zeitaku-an" is the official mail-order site operated by Mogi Foods Industries Co., Ltd. — based in Shimonita Town, Kanra District, Gunma Prefecture. In the land of Shimonita — sung in the Jomo Karuta as "negi and konnyaku — Shimonita specialty" — thoroughly examining raw materials like konnyaku potatoes and Shimonita negi — manufacturing and selling unique products committed to production methods. From classic items like ita konnyaku and raw-potato shirataki — to sashimi konnyaku, miso-pickled konnyaku, dessert konnyaku, konnyaku noodles, handmade kits, and Shimonita negi seedlings, seeds, and dressing — assembling Shimonita-distinctive "healthy and delicious" gems.

229-1 Higashi-Nomaki, Shimonita-machi, Kanra-gun, Gunma 370-2623, Japan Konnyaku to Shimonita Negi no Zeitaku-an
Konnyaku and Shimonita Negi Zeitaku-an

Why We Love It

"Negi and konnyaku — Shimonita specialty." Just as the Jomo Karuta says — flavors arriving from the home Shimonita are exceptional. Especially the winter-limited "Shimonita Negi" — when heated — the inside is sweet and creamy — true "lord's negi" presence. Konnyaku — made by the old-style bata-neri method — has completely different flavor absorption. Please experience the happiness of tasting Gunma's simple yet luxurious food culture — directly from the production region.

PROFILE About the Company / Workshop

Mogi Foods Industries Co., Ltd. — started its business from konnyaku manufacturing and wholesale in 1960 (Showa 35) — has been involved in specialty product making for over half a century in Shimonita Town, Kanra District, Gunma Prefecture — the production region of konnyaku and Shimonita negi. Leveraging the know-how and network cultivated there — "Konnyaku and Shimonita Negi Zeitaku-an" was launched as an online shop to introduce Shimonita's specialty products nationwide.

As the site name says — the lead roles are konnyaku and Shimonita negi. For konnyaku raw materials — konnyaku potatoes — carefully selecting those with excellent stickiness, texture, and flavor — and by finely adjusting processes like preparation, coagulation, forming, and aging — achieving both firm firmness and good flavor absorption. Also developed many original products that broaden ways to enjoy konnyaku: sashimi konnyaku, miso-pickled konnyaku, and dessert konnyaku.

Also — based on online sales know-how cultivated at the sister site "Shimonita Negi Producer Direct Center" — also lineup of Shimonita negi-related products. Through products unique to the negi town Shimonita — like winter-limited fresh Shimonita negi, Shimonita negi seedlings and seeds, and the dressing "Shimonita Negi-o-kun" — transmitting the appeal of regional agricultural products.

At the online shop — in addition to konnyaku single items and set products — setting up categories by price range, free shipping, and use — a composition easy to choose even for first-timers. Also — arranging usage guide, Specified Commercial Transactions Act display, and company info — striving for site creation usable with peace of mind — like publishing operating company and representative messages — to make up for "face being hard to see" unique to online mail-order.

Going forward — Zeitaku-an will deliver healthy and delicious time to dining tables nationwide — as the "production region's window" delivering specialty products centered on konnyaku and Shimonita negi from the home Shimonita — through product making committed to materials and methods, and careful mail-order response.

A specialty product shop operated by a Shimonita konnyaku shop

Zeitaku-an is the direct sales site operated by Mogi Foods Industries Co., Ltd. — a konnyaku shop in Shimonita Town, Gunma Prefecture — known as the production region of konnyaku and Shimonita negi. In the home Shimonita — thoroughly examining ingredients — while adding innovation to old-style production methods — developing and manufacturing Shimonita-distinctive products: ita konnyaku, shirataki, sashimi konnyaku, and miso-pickled konnyaku.

Konnyaku, Shimonita negi, and specialty products in "gift specifications" to nationwide

A substantial selection of set products choosable by use — from casual sets for home use to assortment gifts usable for Oseibo and inner-celebrations. Konnyaku assortments, Shimonita negi and specialty product sets, and sukiyaki-use selected ingredient assortments — a lineup that packs the production region's appeal as-is into boxes — with content that pleases both givers and recipients.

"Konnyaku noodles," "konnyaku rice reduction," and "konnyaku snacks" responding to diet and healthy orientation

Also developing many products matching modern healthy orientation: the "Konnyaku Ramen & Udon" set with noodles made of konnyaku, "Konnyaku Rice Reduction" supporting carb-cut by cooking with rice, dessert konnyaku enjoyable like jelly, and bite-sized "Konnyaku Snacks."

Also selling materials and kits for handmade types, and Shimonita negi seedlings and seeds

Also a lineup of products: "Handmade Konnyaku Set" letting you enjoy konnyaku making at home, materials and kits like "Konnyaku Paste (EG Mannan)," and Shimonita negi seedlings and seeds for home gardens. While proposing the fun of making and growing — delivering the whole Shimonita food culture.

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