SHINTO TOWEL

SHINTO TOWEL is presented as a factory brand by a towel manufacturer in the Senshu area (Osaka).

The “ABOUT” page describes an ongoing quest to find what makes a towel “really good,” considering multiple perspectives and valuing feedback from partners and customers.

The official site introduces product lines including 2.5-PLY GAUZE, YUKINE, and INNER PILE.

The English site also features care guidance and “SHINTO TOWEL LABO.” as a place to turn ideas into trial products.

Materials: Organic cotton (100%)

The official site states that all materials used for the SHINTO TOWEL brand are organic cotton.

2.5-PLY GAUZE — special layered weave

Introduced as a unique gauze weave designed to balance softness, absorbency, and quick-drying performance, with multiple sizes for different uses.

YUKINE — enhanced absorbency through “Atozarashi”

YUKINE is explained with the Senshu towel finishing process (washing off impurities and starch), and describes spending extra effort to maximize cotton’s absorbency.

INNER PILE — gauze + pile hybrid structure

Introduced as an original structure with pile sandwiched between gauze layers to combine gentle texture and strong absorbency.

HOW TO CARE guidance

The English site introduces care and washing/drying tests (changing temperature, spinning speed, softener use, tumble drying) to maintain texture and absorbency with lower environmental impact.

SHINTO TOWEL LABO.

Presented as a project to collect ideas and inspirations and shape them into trial products, with items and stories.