Kusubashi Mon-ori

Kusubashi Mon-ori Co., Ltd. is a towel manufacturer based in Imabari, Ehime, Japan. The company profile states it was founded on July 7, 1931 (Showa 6) and established on January 8, 1951 (Showa 26). The listed business scope includes a wide range of towel products such as towels and bathrobes, as described on the company profile page.

Its corporate philosophy is stated as: "We will become a towel manufacturer needed by the world." The vision further emphasizes becoming a company that impresses customers, providing towels of "optimal quality" at appropriate prices, and being loved and needed by customers, suppliers, and the local community.

In the top message, Kusubashi describes towels as lifestyle items and expresses a desire to create towels that bring excitement and enrich everyday life — continuing to challenge itself amid rapid global changes and diverse customer needs.

On the product side, the website introduces private brands such as "ROYAL-PHOENIX of the seas," "moritaMiW," "DOUBLE STAR," and "KuSu Organic." It also discloses OEM production and a step-by-step production flow (planning, warping, weaving, finishing, inspection, shipping), reflecting a commitment to safe and reliable manufacturing.

Founded in 1931 (Showa 6) in Imabari, Ehime

The company profile states the founding date as July 7, 1931 and the establishment date as January 8, 1951. Kusubashi is introduced as a manufacturer walking alongside the history of Imabari towels.

Corporate philosophy: "A towel manufacturer needed by the world"

On the COMPANY page, the philosophy is explicitly stated as "We will become a towel manufacturer needed by the world."

Viewing towels as lifestyle items, aiming to deliver "optimal quality"

The top message discusses how manufacturing changes depending on whether towels are viewed as necessities or lifestyle items, and expresses the intention to provide towels with "optimal quality" that impress customers (dated January 2018).

Private brands: ROYAL-PHOENIX / moritaMiW / KuSu Organic and more

The website introduces multiple private brands, including "ROYAL-PHOENIX of the seas," the collaboration brand "moritaMiW," the house brand "DOUBLE STAR," and the eco-conscious "KuSu Organic."

Quality & workplace initiatives listed (ISO 9001 / ISO 45001)

The initiatives page lists certifications such as ISO 9001 (quality management system) and ISO 45001 (occupational health and safety management system), along with specific actions including reduced chemical usage and compliance.

OEM production: short lead time, high quality, small-lot / production flow shared

The TOWEL page introduces OEM production with "short lead time," "high quality," and "small-lot" support, and provides an overview of the production flow involving multiple departments from planning to shipping.