Shichifuku Towel

Shichifuku Towel is a towel manufacturer founded in 1959 in Imabari City, Ehime Prefecture — one of Japan's most well-known towel production areas. The company presents a "fun company" vision and aims to create towels that draw people in.

In "Our Concept," Shichifuku describes towels as essential to everyday life and seeks to craft towels that add comfort and warmth — instilling passion into each towel made in Imabari.

The website also introduces a factory tour section, showing key processes such as weaving, sewing, inspection and the distribution center — highlighting the many steps involved in delivering their towels.

In addition, Shichifuku shares towel care tips and Q&A guidance to help customers enjoy towels for longer with better comfort.

In-house production in Imabari: from planning to inspection

Everything from planning and design to manufacturing, sewing and quality inspection takes place at Shichifuku's own factory in Imabari, Japan. The website also introduces the factory and showroom through a "Company Tour" section.

Materials & design, blended with tradition and the latest technology

The "Our Concept" message describes towels as essential to everyday life and aims to create towels that imbue daily life with comfort — combining materials, creative designs, tradition and modern techniques.

Towel care and Q&A for long-lasting comfort

The official site provides towel care guidance (e.g., laundry tips) and a Q&A section, helping customers keep towels in good condition and choose the right towels for their needs.