ALOBABY

ALOBABY is presented as an organic baby skincare line from Japan, focusing on the daily skincare moments shared by babies and parents.

Brand communications emphasize "99%+ naturally derived ingredients," aiming for gentle formulations designed for delicate baby skin.

An "8-additive-free" policy is stated, listing petroleum-based surfactants, synthetic fragrance, synthetic coloring, alcohol, parabens, silicone, mineral oil, and PG as excluded.

For moisturizing care, the milk lotion is introduced with naturally derived moisturizing ingredients such as jojoba oil and shea butter, designed to help keep baby skin soft and hydrated.

For outings and outdoor play, the UV & outdoor mist is positioned as a 2-in-1 item (UV + outdoor support), described as a mist type usable on face and body with SPF/PA labeling (SPF30 / PA+++).

For cleansing, the baby soap is introduced as suitable for washing from head to toe and features a foaming pump type intended to be easy to use even while holding a baby.

Concept-driven, Japan-made organic baby skincare

ALOBABY is introduced with the concept of "playing in harmony with the bond between mother and baby," positioned as a Japan-made organic baby skincare brand.

99%+ naturally derived ingredients / suitable from newborns

The brand states "99%+ naturally derived ingredients," and presents products as suitable for use from newborns.

"8-additive-free" policy

The brand lists eight items as "free from": petroleum-based surfactants, synthetic fragrance, synthetic coloring, alcohol, parabens, silicone, mineral oil, and PG.

Everyday essentials for parenting routines

Featured categories include moisturizing care (milk lotion), outdoor season support (UV & outdoor mist), and easy-to-use cleansing (foaming baby soap).