Rakkyo-ya Online Shop (formerly Umiiro Online Shop)

Rakkyo-ya Online Shop (formerly Umiiro Online Shop) was launched by Sanin Matsushima Yuran Inc., the company that operates sightseeing boats around the Uradome Coast in Tottori Prefecture. The goal of the shop is to deliver "Tottori Sand Dune Rakkyo" and original goods connected to the seaside facilities to customers throughout Japan via an online channel. While the shop name has changed, products previously sold under the Umiiro brand continue to be available.

The rakkyo used in the products are grown in Fukube, known as the production area of "Tottori Sand Dune Rakkyo." Each farmer is responsible for all steps from cultivating the fields and planting to harvesting and seasoning, resulting in pickles that reflect the maker's unique approach. The rakkyo are characterized by a firm texture and a pleasantly crunchy bite developed in the harsh conditions along the Sea of Japan coast.

The "Rakkyo Farmers Tasting Set" brings together three 120 g jars of sand dune rakkyo from the Hashimoto, Inoue and Yamane families. Because each farmer handles the entire process from planting to seasoning, customers can directly compare the distinct flavors and textures and discover their favorite producer. There are also items such as spicy rakkyo pickles and gently sweet varieties made using traditional methods.

The squid-ink curry sold in the online shop is a retort curry based on the dish served at the on-site restaurant "Ajiroya." Its striking jet-black appearance makes it a highly photogenic local curry, yet the flavor is carefully adjusted so that the characteristic smell of squid ink is minimized and the curry is easy to eat. The curry allows customers to enjoy a taste of the seaside restaurant at home.

Other original items include the tartar sauce "Happy Tartar" made with sand dune rakkyo pickled together with bay leaves, IwamiBlue soda with an impressive blue color, big-catch-patterned handkerchiefs and tenugui, souvenir magnets and fisherman T-shirts inspired by the fishing boats of the Sea of Japan. Through these products, Rakkyo-ya Online Shop offers a way for customers to feel the sea, food and culture of the Uradome Coast even when they are far from Tottori.

Online shop of a "Tottori Sand Dune Rakkyo" specialty store

Rakkyo-ya Online Shop is introduced as a specialty store for "Tottori Sand Dune Rakkyo." The shop was renamed from "Umiiro Online Shop," but customers can still purchase the same Umiiro product lineup along with a growing range of rakkyo items and original goods connected to the Uradome Coast sightseeing facilities.

Rakkyo products featuring the individuality of each farmer

The sand dune rakkyo used in the products are grown in Fukube, a well-known production area of "Tottori Sand Dune Rakkyo." Farmers such as the Hashimoto, Inoue and Yamane families handle everything from planting and harvesting to seasoning. Their rakkyo pickles are bottled with their original recipes, allowing customers to enjoy differences in flavor, texture and seasoning from one producer to another, including a three-jar tasting set.

Original curry, sodas and marine-themed goods from the Uradome Coast

In addition to rakkyo products, the shop offers the popular squid-ink curry served at the restaurant "Ajiroya," IwamiBlue soda inspired by the local sea, and a variety of original goods such as big-catch-patterned handkerchiefs, tenugui towels, souvenir magnets and "fisherman T-shirts." These items let customers experience the atmosphere of the Uradome Coast at home, both at the dining table and in everyday life.