Brand & Maker Overview

Shimonita Negi Producer Direct Center

From the home Shimonita Town, Gunma — direct shipping of the phantom negi committed to original species, still with soil.

"Shimonita Negi Producer Direct Center" is a direct sales site operated by Mogi Foods Industries Co., Ltd. — based in Shimonita Town, Kanra District, Gunma Prefecture — known as a famous production region of Shimonita negi and konnyaku. Shimonita negi — which is said to have made a feudal lord in the Edo period say "shipping fee doesn't matter, send 200 immediately," and was offered to the Imperial Family three times from Meiji to Showa. Even among them — handling only original-species-close Shimonita negi that grows deliciously only in Shimonita and very limited surrounding areas — carefully selecting negi delivered from contract farmers and shipping with soil still attached. Delivering nationwide the rare winter delicacy — taking about 15 months until harvest — selectable by use: from home-use non-standard, to premium gift-use, specialty product assortments, and sukiyaki sets.

229-1 Higashi-Nomaki, Shimonita-machi, Kanra-gun, Gunma 370-2623, Japan Shimonita Negi Sanchoku Center
Shimonita Negi Producer Direct Center

Why We Love It

Have you experienced "sukiyaki where negi is the lead"? The home Shimonita negi — heated, the inside becomes melting, and sugar content jumps to fruit-level. The thickness and flavor intensity are completely different from those at supermarkets. Including the impact of arriving with soil — a supreme gift tastable only in winter.

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PROFILE About the Company / Workshop

Mogi Foods Industries Co., Ltd. is a company that started from konnyaku manufacturing and wholesale in Shimonita Town in 1960 (Showa 35). In this town — known as the production region of the two major specialty products of konnyaku and Shimonita negi — in addition to konnyaku product manufacturing and sales — also came to handle agricultural product sales like Shimonita negi. As part of that — launched "Shimonita Negi Producer Direct Center." From the dawn of internet sales — has performed information transmission and direct shipping from production region as a Shimonita negi specialty site — delivering the home flavor to nationwide.

What is handled — original-species-close Shimonita negi that grows deliciously only in very limited regions: Shimonita Town in Kanra District, Gunma Prefecture and its surroundings. Taking about 15 months from seeding to harvest — by growing through harsh cold and frost — birth the thick-short appearance, rich sweetness, and melting texture. The mission of the producer direct center — protecting and properly conveying this original-species Shimonita negi — called "growing only here" and "phantom negi."

Shimonita negi cultivation — starting from September seeding — wintering in seedling beds, spring transplanting, summer soil-banking and management — finally reaching harvest period from late November the following year. Sometimes buried in snow but growing strongly — when frost has fallen several times is the most delicious timing. Daily detailed ingenuity accumulates at sites — like dug-up negi being laid in the field for a day to draw out sweetness before shipping.

At the producer direct center — cooperating with about 20 contract farmers — gathering only well-grown negi each time from various fields: Bayama district plains, and mountain villages like Nishinomaki, Kosaka, Minaminomaki, and Higashinomaki. While grasping regional individuality — plain-area thick and bold negi, mountain-village somewhat thin and soft negi — by discerning and sourcing "today's best Shimonita negi" — building a system to deliver high-satisfaction negi whenever ordered.

Shimonita negi delivered this way — into diverse lineups selectable by use: from home-use non-standard products to gift use, premium kiri-box "Tonosama," and sukiyaki sets combining local konnyaku, shiitake, maitake, and Joshu wagyu. Also on the site — carefully introducing Shimonita negi history, cultivation scenery, recipes, and selection — not stopping at being a mere mail-order site — also functioning as a "Shimonita negi textbook."

A specialty direct center handling only "legitimate Shimonita negi" close to the original species

What Shimonita Negi Producer Direct Center handles — original-species-close Shimonita negi that grows deliciously only in limited regions: Shimonita Town in Kanra District, Gunma Prefecture and its very nearby areas. Drawing a clear line from new varieties and other-region products that look similar but taste different — gathering only the negi of legitimate contract producers. Under the conviction that "the real Shimonita negi" is exactly the sweet, melting texture and rich flavor — committed to deliciousness as the original species.

A system cooperating with about 20 contract farmers — sourcing only from the day's best fields

Shimonita negi — even within the same town — at the Bayama district plains and the mountain villages of Nishinomaki, Kosaka, Minaminomaki, and Higashinomaki — is delicate agricultural product where thickness and texture subtly differ. At the producer direct center — cooperating with about 20 contract farmers — carefully selecting and gathering only negi from fields reaching peak at that time and day. By handling only quality you can proudly say "today's best Shimonita negi is here" — arranging a system to deliver stably-delicious Shimonita negi whenever ordered.

A rich lineup — from home-use non-standard to gift, premium kiri-box, and sukiyaki sets

Preparing a finely-divided lineup by use: home-use B-grade non-standard products at bargain prices — assembling non-standard items unusable for gifts due to poor shape, bending, or leaf-tip wilting; gift-use boxed negi with shape and flavor aligned; and "Tonosama" — premium top-grade negi packed in kiri-boxes. Also — combining with local Joshu wagyu, konnyaku, shiitake, and maitake — specialty product sets and sukiyaki sets — making an easy-to-choose composition from gifts to home use.

A "winter-only feast negi" enjoyed with soil-attached, limited-period shipping

Shimonita negi harvest — only once a year — about 2 months from late November to late January. From seeding count — about 15 months of time — by slowly growing in snow and frost — that rich sweetness and melting texture is born. At the producer direct center — boxing and shipping with soil still attached — so as not to damage freshness and flavor. As a special negi enjoyable only in the short winter period — many repeaters look forward to ordering every year.

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