LOHAS ISM Market

Natural food store "Yasaimura" began as a small natural food shop in a residential area of Yoshino, Kagoshima City. Handling organic pesticide-free vegetables, organic foods, additive-free foods, macrobiotic ingredients, and additive-free soaps, the shop has supported local dining tables for more than 30 years with the wish to "deliver things that can be eaten and used with peace of mind — as close to everyday prices as possible."

At the storefront, consultations about food additives, transdermal toxins, and electromagnetic-wave countermeasures are common, and the shop owner himself has given lectures and cooking classes across Kyushu — building a history of supporting daily life through both "information" and "products." From this background, in response to voices saying "we want to deliver trustworthy products to distant customers too," the directly operated online shop LOHAS ISM Market was born.

LOHAS ISM Market carries the Yasaimura original "Iyashi no Misoshiru Dashi" alongside quality seasonings, processed foods, sweets, beverages, gluten-free items, supplements, Shinshu-yaki ware, water purifiers, and electromagnetic-wave countermeasure goods from makers across Japan. Using STORES as its platform, the brand proposes "LOHAS choices" that gradually arrange daily meals and life — from Kagoshima to all of Japan.

Directly operated by "Yasaimura" — 30+ years of trust

The online shop is operated by "Yasaimura," a natural food store founded in Yoshino-cho, Kagoshima City, that still operates rooted in the community today. Leveraging long-cultivated sourcing routes and decades of listening to customers at the storefront, the shop selects only items its team would "recommend to our own families."

"Body-friendly" assortment: organic, additive-free, gluten-free, and more

The lineup widely covers organic JAS certified seasonings and rice, additive-free sweets and retort foods, gluten-free flours and mixes, allergy-conscious foods, and more. Handled only after carefully checking raw materials and manufacturing methods — usable with peace of mind for family meals.

Yasaimura original "Iyashi no Misoshiru Dashi" (Healing Miso Soup Dashi)

The flagship product is "Iyashi no Misoshiru Dashi," a powdered Japanese dashi using only iriko (dried anchovies), katsuobushi (bonito flakes), shiitake powder, and kombu powder — with no yeast extract or chemical seasonings. Versatile for miso soup, simmered dishes, suimono, and udon/soba broths, letting you take in the full nutrition of dashi.

Lifestyle goods and electromagnetic-wave countermeasure items that arrange daily life

Shinshu-yaki ware, electromagnetic-wave-cut hair dryers and hot carpets, magnetic pots, IFMC items, and other lifestyle goods are also abundant — aimed at "reducing the burden on the body and making each day comfortable." Recommended for those who want to arrange their entire living space — from kitchen to bathroom to bedroom — with natural items.