Ishikawa Meat Shop

According to the information on the site, Ishikawa Meat Shop opened in Kiyotake, Miyazaki City in May 1990 and was certified as a designated store of the Miyazaki Prefectural Federation of Economic Organizations in 1992. Since then, it has specialized in selling Miyazaki beef and has become known locally as a shop where customers can meet beautifully marbled beef.

The shop focuses on Miyazaki beef graded A5 with B.M.S No.12, which is positioned as one of the highest quality levels in Japan. The website explains how Japanese beef grades and B.M.S values are determined and notes that B.M.S No.12 represents the highest level of marbling. It also explains that, even among A5 B.M.S No.12 beef, Ishikawa Meat Shop examines detailed numerical values for each carcass and purchases only those that meet its internal standards, a selection described as being at the very rare level of about one in five thousand animals.

The site also introduces Miyazaki beef itself, noting that it won the National Wagyu Ability Expo, often called the Olympics of wagyu, four consecutive times as of 2022 and that it is exported to markets such as the United States, Hong Kong and Singapore. This background shows that Miyazaki beef is recognized as top class beef in Japan and overseas, and Ishikawa Meat Shop aims to offer especially high grade examples of this brand.

In terms of product lineup, the site presents many cuts with photos, including steaks such as sirloin, rib roast and rump, sliced meat for sukiyaki and shabu-shabu, and yakiniku cuts such as kalbi and other popular parts. Simple explanations of the main cuts and links that allow customers to choose products by cut are provided, helping customers match their choice to dishes and preferences.

Gift products are also emphasized. The site highlights that gift items come in presentation boxes and promotes them as suitable for important people or people to whom customers wish to express gratitude. Links to the online shop are clearly placed so that customers can order both for home use and for occasions such as seasonal gifts and celebrations. Through this approach, Ishikawa Meat Shop positions itself as a butcher shop that supports both everyday meals and special occasions with carefully selected Miyazaki beef.

Designated Miyazaki Prefectural beef retailer

Ishikawa Meat Shop is introduced on the website as a butcher shop certified as a Miyazaki Prefectural Federation of Economic Organizations designated store. The company profile page lists the company name, address, business hours and main product lineup such as Miyazaki beef, Kinako pork and Miyazaki chicken, showing that it is a specialist retailer closely tied to the local community.

Purchasing whole carcasses of A5 B.M.S No.12 Miyazaki beef

The top page explains that the shop purchases whole carcasses of Miyazaki beef with the highest combination of quality and marbling, graded A5 with B.M.S No.12. The site also describes how Japanese beef is graded based on four criteria and how the Beef Marbling Standard is ranked from No.1 to No.12, with No.12 being the highest level. At Ishikawa Meat Shop, detailed numerical data for each animal are checked and only beef that satisfies all criteria is selected, which is said to occur at the rare level of about one out of five thousand animals.

Wide variety of cuts and gift sets for different occasions

The website presents a wide range of products with photos, including sirloin steak, rib roast steak, chateaubriand, rump steak and sliced cuts such as thigh and shank for sukiyaki or shabu-shabu. Gift sets in presentation boxes and campaigns such as free shipping for orders over a certain amount are also shown. There are diagrams explaining the names and characteristics of beef cuts, making it easier for customers to understand the differences and choose the cut that best suits their needs.