Denim Labo by JAPAN BLUE

Denim Labo by JAPAN BLUE is a concept shop that started from the idea of "JAPAN BLUE" — a textile maker based in Kojima, Okayama, known as a holy land of denim — to "offer online a more casual, comfortable experience, like visiting a directly managed store."

The site name "Denim Labo" embodies the wish for you to choose jeans with a feeling of "researching" your personal best pair, carefully comparing differences in fabric, silhouette and detail. Based on know-how accumulated through in-store service, it develops easy-to-understand category design and feature content online too.

The brands it carries are all centered on domestic denim brands JAPAN BLUE is involved with. Drawing on the knowledge cultivated as a textile maker, it offers many features where you can enjoyably learn about the background of fabric development and differences in silhouette, with content that a wide range of people — from denim beginners to enthusiasts — can enjoy.

Under the message "so that your jeans life becomes better," Denim Labo keeps updating day by day as a base that continues to convey the appeal of Japan denim both online and at physical stores.

From Kojima, Okayama: a comprehensive multi-brand denim shop run by JAPAN BLUE

Denim Labo is a comprehensive multi-brand store run by "JAPAN BLUE," a textile maker in Kojima, Okayama. With the perspective unique to a denim-fabric maker, it offers an abundant lineup of jeans differing in silhouette, fabric feel and color, developed as an online shop where you can experience the full depth of Japan denim.

Enjoy domestic denim brands across the board, such as JAPAN BLUE JEANS and SETTO

A major feature is being able to check, across the board on a single site, the main brands run by Japan Blue Co., Ltd. — the world-acclaimed jeans brand "JAPAN BLUE JEANS," and "SETTO," a brand that thinks about design starting from material development. You can search for denim from diverse angles — by brand, by item, by gender, by silhouette and more.

Search and guide functions to find "jeans that fit your individuality"

In addition to searching by item — "jeans," "pants," "outerwear" — you can search by silhouette ("wide / standard / slim-tapered / tight-skinny") and by gender and brand, narrowing down to the pair that suits you with diverse filters. The site design is easy to understand even for those choosing domestic denim for the first time.

Directly-managed-store-quality support, including hemming, repair and orders

Even as an online shop, it has a support system just like a directly managed store — hemming requests, jeans care and repair consultations, made-to-order product guidance and more. The thorough follow-up of your jeans life even after purchase is a reassurance unique to a denim-specialist store.