Sanell Petworld

Sanell Petworld's manufacturing began in 1970 in Kurume City, Fukuoka Prefecture. From the founding period, the company has worked on pet goods manufacturing that leverages woodwork — supporting the creation of comfortable places where pets can spend time safely in daily life, such as dog houses and small animal houses.

Eventually, in response to the needs of households living with cats, the development of cat towers began, and now it has grown into the main item symbolizing the brand. Idea products that match the times have been continuously created — such as towers incorporating furniture-style designs and transparent parts, and the "Free Door" that requires no construction and can be used by simply fitting it into the sliding door rail.

The commitment to integrated production at the in-house workshop comes from the thought that "since pets are family members, safety and security cannot be compromised." From wood texture and strength, to carpet feel, to specifications of screws and metal fittings — each is carefully examined while pursuing Japan-made quality that combines weight and warmth.

Today, through online channels such as the main store EC site and Amazon store, products are delivered to pet owners nationwide. Flexibly accommodating not only standard products but also made-to-order, the brand will continue to support life with pets as a brand that aligns with the thought "I want to create a place that fits my pet perfectly."

Japan-made wooden pet goods from in-house workshop

Cat towers, dog houses, pet doors, small animal houses, and more are integrated-manufactured at the in-house workshop in Japan. From material selection of wood, carpet, and fabric to processing and assembly, everything is done in-house — pursuing texture that fits the interior and a feel that is gentle on pets.

Long-established cat tower maker — over 50 years since founding

Founded in 1970, the company has walked the single path of wooden pet goods manufacturing as a manufacturer. With several decades of cat tower production history, the structure focused on durability and stability has become a classic series with strong support from repeat customers.

Designs that blend with daily life and interiors

A rich lineup you can choose to match your home's taste and layout — including "transparent / see-through parts," "carpet towers," and "furniture-style towers." Since you can finely select height, number of tiers, and part configurations, you can find the one piece that perfectly fits your pet's personality and your household lifestyle.

Made-to-order and thorough after-maintenance

Cat towers, pet houses, and Free Doors also accommodate made-to-order requests for size, color, and part configuration. Dedicated after-maintenance menus — such as rope and part replacement after use, and rail processing — are also available, ensuring a system for long-term, worry-free use.